In this course, learners will be able to list the 5 characteristics of companies focused on consumer insight and the 3 factors to balance in marketing. In addition learners will be able to state the ways content marketing can help meet business goals and key, guiding principles. Learners benefit from real-life examples of brands doing in right.
Objectives
- List the 3 factors to balance in marketing.
- State ways to make content relevant to an audience.
- State ways content marketing can help meet business goals.
- Define a persona.
- Recognize some of the most frequently used metrics that marketers related to attitude change and engagement that marketers use to measure the success of B2C content marketing.
About this Class
56:53
Minutes of education
6
Video Lessons
Instructor
Stephen Hersh
Stephen Hersh consults with companies to help them manage their brands, their business strategies, their creative strategies, and their relationships with consumers, customers, and employees. He often works through in-sourcing, training company employees to develop the skills to solve these problems themselves. more.
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