In this course, learners will be able to define what a brand persona is and how it impacts marketing, identify the geographics, demographics and psychographics that make up a persona as well define predictive behavior and triggers. This course takes learners on the buyer’s journey and teaches them the point of pain/solution for the buyer.This module is extremely valuable for building and bulking your brand.
Objectives
- Define what a brand persona is and how it impacts marketing.
- Identify the geographics, demographics and psychographics that make up a persona.
- Define predictive behavior and triggers.
- Examine a buyer’s journey.
- Describe how content supports the buyer’s journey and addresses the point of pain.
About this Class
33:11
Minutes of education
3
Video Lessons
Instructor
Mardy Sitzer
Walking away from corporate America in 1993, Mardy Sitzer began her venture as an entrepreneur building a design and marketing firm. As a Certified Inbound Marketing Professional armed with passion and experience, her goal has always been to level the playing field for businesses by leveraging technology for so more.
What’s New
