Though SEO and content marketing are two separate digital marketing entities, the two disciplines actually overlap and actually work best together. After going through the content marketing for SEO segment, you will be able to state the difference between SEO and content marketing and explain how they overlap, recognize the importance of creating “evergreen” content, implement and use keywords for optimal results, examine the linking strategies for both SEO and content marketing, and, finally, select the right metrics to measure your content marketing and SEO efforts.