In this course, learners will be able to demonstrate ways a business or organization can benefit from an effective content marketing strategy, define mediums and channels and align them to audiences and buying stages. Learners will also be able to identify sources of inspiration as well as discuss KPIs. Learners will benefit from practical advice and real life examples.


  • Define reasons a strategy is necessary to be effective in content marketing.
  • Define Mediums and Channels and Align to audience and buying stages.
  • Identify sources of inspiration for generating useful content.
  • Discuss the KPIs (Key Performance Indicators) across the marketing strategy.
  • Describe the considerations behind budgeting for a content marketing strategy.

About this Class


Minutes of education


Video Lessons


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Mardy Sitzer

Walking away from corporate America in 1993, Mardy Sitzer began her venture as an entrepreneur building a design and marketing firm. As a Certified Inbound Marketing Professional armed with passion and experience, her goal has always been to level the playing field for businesses by leveraging technology for so more.

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