In this course, learners will get a practical look at marketing automation tools and how to use them successfully. Learners will benefit from a case study covering CRM, Direct Email Marketing and SEM Adwords. This course ties all the foundational elements for digital marketing.
Objectives
- Define what Marketing Automation tools do
- Explain the technical features and Benefits
- Explain the Best Practices of CRM
- Diagram how the marketing funnel changes in a B2B offering
- Detail the types of marketing content required for each of 5 business roles
- Explain how segmentation increases ROI
- Show how to segment email marketing lists through web sign-up forms
- Show how to segment an email list in MailChimp
- Set up and run a Google AdWords Search Engine Marketing campaign
About this Class
67:59
Minutes of education
10
Video Lessons
Instructor
Dan Gallo
Dan Gallo founded The Allasso Group in April 2006 after selling Mentor®, an EPSS app he created which served +55 million B2B/B2C users. Previously he was Communications Consultant on over 200 IPO’s, and produced dozens of major corporate events. Since 2006 he’s served 3 years as Small Business Consultant & more.
What’s New
