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Dissecting Email Copy – Part I

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In Part I & II of email copy, students will examine each part of the email and understand its significance. They will come to realize how each part impacts ROI and will learn how small changes can increase effectiveness.


  • Recognize subject line best practices and how to apply them
  • Examine factors to determine optimal subject line length
  • Identify types of subject lines
  • Define a preheader and its purpose in an email
  • Identify best practices
  • Recognize optimal length
  • Describe when to use (or not use) a headline in an email
  • Relate how the headline works with the subject line
  • Relate how the headline works with the body copy and graphics

About this Class


Minutes of education


Video Lessons


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Darcy Grabenstein

Darcy Grabenstein has more than 15 years of experience in digital marketing, with a heavy emphasis on e-commerce. In the realm of email marketing, she has worked on both the creative and production sides of the business. As a senior copywriter, Darcy has written email copy for clients ranging from large corpora more.

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