The key to a strong digital marketing plan goes far beyond having an interactive website, great SEO and being social media active; the key lies in strong, relevant and strategized content, and constantly measuring that content to assess what is resonating with your audience, and what is not. By studying this segment closely, you’ll be able to identify why content marketing ROI analysis is important, explain the factors to measurement and analysis success, distinguish the key content marketing metrics and compare and contrast quantitative vs qualitative ROI measurements.