Learn what to post from your page to the be successful at marketing on Facebook. Identify main factors behind a great strategy, DO’s and DON’T’s as well as useful tools for creating memorable visuals. Learn about a mix of content that works from examples and get your content in front of the most people possible.
Objectives
- Identify a successful content mix
- Identify a crucial factor in changing the posting strategy
- Explain 3 reasons behind a good posting strategy
- Describe 3 tools for discovering your brand persona
- Demonstrate the basic functionality of 3 tools
- Examine why knowing your brand persona is important
- Examine the motives of using social media by users
- Demonstrate the Dos and Don’ts of posting strategy
- Enlist elements of posting calendar
- Recognize tools for creating visuals like gifs, cinemagraphs or simple animations