Snapchat and Instagram are the most popular applications used by millennials. In this course, you will discover the best practices of using features of these two applications for attracting, engaging and marketing to millennials. You will learn what differs popular Snapchatters and Instagrammers and what features are used by most creative marketers. This course will help you to find the untapped potential of Snapchat and Instagram to effectively market to millennials.


  • Define key characteristics of millennials
  • Describe 5 rules of creating content for millennials
  • Discuss the popular millennial account of Shonduras on Snapchat and Instagram.
  • Explain the evolution of Snapchat
  • Describe 5 ways of how Snapchat functions address its users needs
  • Discuss the most important features of Instagram
  • Describe the tools improving operations on Instagram
  •  Demonstrate 2 tips on sharing other people’s posts on Instagram
  • Explain 5 potential ways of using SnapCash
  • Describe 3 tools boosting your operations on Snapchat
  • Define the key activities of the Grubhub on Snapchat
  • Discuss common elements of Grubhub’s strategy that appear both on Instagram and Snapchat
  • Define elements of the overall Grubhub’s strategy on Instagram

About this Class


Minutes of education


Video Lessons


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Dagmara Sitek

Dagmara Sitek is a Digital Marketing Consultant & Social Media Strategist who helps businesses and mobile application developers to brand and sell products on a global scale. She also coaches marketing managers, HR teams and entrepreneurs on developing cutting-edge social media and social recruiting strate more.

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