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Introduction to Digital Advertising Part 1

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In this course, learners will be able to explain the tools required to run an effective campaign as well as discuss terminology and best practices for SEM, Display Ads, Affiliate Marketing and Programatic Ads. Learners will benefit from an understanding of all that is offered in digital advertising and how to use digital advertising successfully.


  • Explain the tools required to run an effective email campaign
  • Identify examples of effective SEM campaigns
  • Compare Display Ads with other digital marketing types
  • Define Affiliate Marketing
  • Discuss how Programmatic Ads can drive PPC (Pay Per Click

About this Class


Minutes of education


Video Lessons


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Dan Gallo

Dan Gallo founded The Allasso Group in April 2006 after selling Mentor®, an EPSS app he created which served +55 million B2B/B2C users. Previously he was Communications Consultant on over 200 IPO’s, and produced dozens of major corporate events. Since 2006 he’s served 3 years as Small Business Consultant & more.

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