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Introduction to Mobile Marketing

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In this course, learners will be able to define mobile marketing and understand the important elements of an effective mobile marketing program. In addition, the class discusses location based advertising and technology. This foundational course is vital for all marketers as the mobile sector continues to grow.


  • Define Mobile Marketing & major terms
  • Compare and contrast Mobile Marketing with Web Marketing
  • Discuss LBAs (Location Based Advertising) core technology
  • List major features of Mobile Marketing core tool sets

About this Class


Minutes of education


Video Lessons


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Dan Gallo

Dan Gallo founded The Allasso Group in April 2006 after selling Mentor®, an EPSS app he created which served +55 million B2B/B2C users. Previously he was Communications Consultant on over 200 IPO’s, and produced dozens of major corporate events. Since 2006 he’s served 3 years as Small Business Consultant & more.

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