In this course, learners will be able to identify ways a business can benefit from a local search strategy, list the signal factors that help with local search and define best ways to utilize rich snippets.
Objectives
- Identify ways a business can benefit from a local search strategy
- Explain why a local search strategy is necessary to be effective in search
- List of local search tools and platforms
- Define important ranking factors for local search results
- List the signal factors that help with local search results
- Discuss the signal factors
- Define rich snippets
- Explain best practices for rich snippets
- Discuss the tools that will help with structured data for rich snippets
What’s New
