Objectives

• Identify ways a business can benefit from a local search strategy
• Explain why a local search strategy is necessary to be effective in search
• List of local search tools and platforms
• Define important ranking factors for local search results
• List the signal factors that help with local search results
• Discuss the signal factors
• Define rich snippets
• Explain best practices for rich snippets
• Discuss the tools that will help with structured data for rich snippets