In this course, learners will be able to identify the most important mobile OS’s, state the most common consumer behaviours on an app as well as state ways to be effective in mobile marketing. This case study based course is a real eye opener for learners who want to understand practical ways to utilize mobile marketing.


  • Name the #1 and #2 most commonly owned mobile devices in the U.S
  • State the most common consumer behavior on an app beginning the day after it is downloaded
  • State which digital medium consumers spend the most time on: Desktop, mobile app, or mobile browser
  • State the 4 key ways to be relevant to consumers in mobile marketing
  • State (or recognize) the 8 most common ways consumers discover apps
  • State the activities consumers spend the most time on while using apps on mobile
  • List (or recognize) the top brand or brands for each mobile app activity that attracts the largest consumer audience
  • List the 3 key advantages of multi-platform purchase capability
  • State the key business advantage of deeper consumer engagement with an app

About this Class


Minutes of education


Video Lessons


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Stephen Hersh

Stephen Hersh consults with companies to help them manage their brands, their business strategies, their creative strategies, and their relationships with consumers, customers, and employees. He often works through in-sourcing, training company employees to develop the skills to solve these problems themselves. more.

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