Mobile Marketing: the Which, the Who, the When, and How
A very important aspect that can be overlooked when considering Mobile Marketing, is the Operating System (OS) of the target market’ mobile device. With this course you will gain a better understanding of the various OS, apply the right OS or consider cross-platform OS to enhance your mobile marketing strategy.
Objectives
- List all current mobile operating systems
- Identify the most used OS
- Compare OS functions and similarities
- Define the right audience for your business
- Identify their mobile use
- Organize your audience according to OS use
- Define the right OS, based on target market
- Describe the benefits of Cross-platform mobile
- Organize and plan your marketing approach
- Formulate a sound POA that works with the OS
- Explain the right design elements with OS in mind
- Explain how to plan and schedule launch time
- List the measurements methods to assess success
About this Class
44:20
Minutes of education
6
Video Lessons
Instructor
Marushka Andrews
Prior to working in academics, Marushka Andrews gained practical experience in the work field where she held different positions. In 2012 she had her first teaching experience as a part timer. August 2013, Marushka embarked on a new journey as a full time lecturer for the Marketing program of the Faculty for Ac more.
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