In this course, learners will be able to define Knowledge Graph and Quick Answers as well as how to best utilize these Google features. In addition, learners will gain an understanding of how social platforms tie in with owning the SERP.
Objectives
- Define the Knowledge Graph
- Discuss the benefits of Knowledge Graph
- Explain how to take advantage of Knowledge Graph
- Define Quick Answers
- Discuss the benefits of Quick Answers
- Explain how to optimize for Quick Answers box
- Identify social platforms that will benefit from owning the SERP
- Explain the power of social results in owning the SERP
- Discuss tips and techniques for social results
What’s New
