In this course, learners will be able to state key principles for marketing through SEO, list the 4 key consumer insight tools for SEO and list key consumer insight questions and sources for SEO. For a comprehensive and contextual understanding of SEO, this course serves as a vital foundation for learners.
Objectives
- State the royal road to SEO marketing success
- List the key consumer insight issues for SEO
- State how the long tail can increase SEO success
- List the key sources of consumer insight for SEO
- State the relationship of content marketing to SEO
- State the brand web page attribute often overlooked in planning SEO