In this course, learners will be able to state key principles for marketing through SEO, list the 4 key consumer insight tools for SEO and list key consumer insight questions and sources for SEO. For a comprehensive and contextual understanding of SEO, this course serves as a vital foundation for learners.


  • State the royal road to SEO marketing success
  • List the key consumer insight issues for SEO
  • State how the long tail can increase SEO success
  • List the key sources of consumer insight for SEO
  • State the relationship of content marketing to SEO
  • State the brand web page attribute often overlooked in planning SEO

About this Class


Minutes of education


Video Lessons


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Stephen Hersh

Stephen Hersh consults with companies to help them manage their brands, their business strategies, their creative strategies, and their relationships with consumers, customers, and employees. He often works through in-sourcing, training company employees to develop the skills to solve these problems themselves. more.

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