In this course, you will learn how to perform keyword research to identify keywords by relevance and user intent that will deliver results. In addition to keyword research, you will learn how to apply your keyword research to developing and executing a content strategy, and optimize your website’s content for organic search visibility and traffic.


  • Describe why keyword research is important in building your SEO campaign
  • List paid & unpaid keyword research tools
  • Describe process of identifying a target keyword list
  • Describe how to benchmark a target keyword list
  • Discuss how personas can be built for content development
  • Organize keywords according to site taxonomy by buying phase & persona
  • Describe development of a content funnel to drive outcomes
  • Recognize on-page elements that influence organic rankings.
  • Describe how to structure body copy for users and search engines.
  • Identify mobile content & explain importance.

About this Class


Minutes of education


Video Lessons

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