In this course, learners will be able to state the role of social media for brands, explain how social media can add depth to brand persona and state key, guiding principles. Learners are guided through real, practical examples.


  • Define brand
  • State the role of social media in marketing when social does not play a core role for the brand
  • State the “Walking The Walk” Principle
  • Explain how social media can add depth to consumers’ or customers’ image of a brand
  • State the special relationship between social media and content marketing

About this Class


Minutes of education


Video Lessons


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Stephen Hersh

Stephen Hersh consults with companies to help them manage their brands, their business strategies, their creative strategies, and their relationships with consumers, customers, and employees. He often works through in-sourcing, training company employees to develop the skills to solve these problems themselves. more.

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