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Social Media Metrics that Matter

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In the course, Social Media Metrics that Matter, you will be able to define social media metrics and identify at least five top social media metrics. We will dig deeper into a few metrics to compare reach and engagement, and page views versus attention. At the end of the course, you will have a better understanding of common social media metrics and which are important to your business based on your social media goals.


  • Define social media metrics
  • Identify five top social media metrics
  • Compare reach and engagement
  • Compare page views and attention

About this Class


Minutes of education


Video Lessons


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Linda Willis

Linda (Willis) von Rosenvinge is an incisive strategist, author and teacher with over 30 years experience in marketing services at blue chip marketing companies including Ogilvy and Mather, Young and Rubicam and Meredith Corporation. She is an expert in CRM, Content and Brand marketing, a recognized pioneer in more.

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