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Transformation of Human Resources into Social Recruiting

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Recruiters recognize how big role social plays in finding candidates, lowering the costs of “hunting heads”and being a means for personal branding. But Human Resources came a long way before it incorporated marketing elements and transformed into social recruiting. In this course you will learn about the evolution of Human Resources, employer branding, employee advocacy and you will discover the power if the visual communication that rules modern Human Resources.


  • Explain how the appearance of social media shaped the Human Resources
  • Define the concept of social recruiting
  • Demonstrate how social recruiting can benefit Human Resources
  • Compare employer branding to employee advocacy
  • Describe activities helping in executing effective employer branding strategy
  • Explain why visual communication is a powerful tool
  • Explain trends in video content
  • Compare the role of Facebook and LinkedIn in social recruiting
  • List the crucial elements boosting social recruiting strategy on Facebook and LinkedIn
  • Compare how recruiting on Facebook vs recruiting on LinkedIn benefits your HR strategy
  • Explain the key success factors in the HR strategy on social media

About this Class


Minutes of education


Video Lessons


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Dagmara Sitek

Dagmara Sitek is a Digital Marketing Consultant & Social Media Strategist who helps businesses and mobile application developers to brand and sell products on a global scale. She also coaches marketing managers, HR teams and entrepreneurs on developing cutting-edge social media and social recruiting strate more.

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