LinkedIn is one of the most powerful tools of modern recruiters. In this course, you will discover the best practices of using LinkedIn features for social recruiting, such as profile, groups, connecting, searching, and messaging. You will learn how successful recruiters from different parts of the world use content marketing and storytelling in order to maximize candidates’ engagement. You will also explore strategies for building powerful company and personal brands to generate stronger candidate pipelines. This course will help you gain a competitive edge in the fast changing digital world by looking at the recruitment process from a marketer’s perspective.
Objectives
- Discuss LinkedIn features necessary for social recruiting
- Describe the essential elements in a successful recruiter’s profile
- Demonstrate effective search techniques
- Explain the methods of LinkedIn networking with candidates
- Define content marketing on LinkedIn
- Evaluate examples of LinkedIn posting (updates)
- Explain the steps to publish effectively on LinkedIn
- Evaluate examples of company branding on LinkedIn
- Evaluate examples of personal branding on LinkedIn
- Create an outline for company branding that incorporates storytelling
About this Class
53:08
Minutes of education
3
Video Lessons
Instructor
Dagmara Sitek
Dagmara Sitek is a Digital Marketing Consultant & Social Media Strategist who helps businesses and mobile application developers to brand and sell products on a global scale. She also coaches marketing managers, HR teams and entrepreneurs on developing cutting-edge social media and social recruiting strateg more.
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