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Using Social Media to Create Engagement

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Everyone’s using social media, but how do you use social media for business? How you find your audience, connect with your customers and ensure a return on your investment? In this workshop, Kevin will teach you his proven process to turn content and conversations into customers and sales.


  • Define Satellite Marketing: how it came to be, why it’s important and what it can do to help your business.
  • Define and review all social media options.
  • Review when and how to use social for your business and when you should not.
  • Identify your goals, understand your audience, create a strategy, build engagement and measure performance.
  • Dive into tactics that will ensure your strategy is successful.

About this Class


Minutes of education


Video Lessons


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Kevin Popović

Kevin Popović, is the Founder of Ideahaus®, a creative communications agency that helps clients figure out what to say and how to say it to their target markets.

In 2010 Popovic was ranked #43 in Fast Company’s The Influence Project measuring the “most influential people online.”

In 2013 Popovic’s more.

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