Usability is a vital aspect for creating good mobile marketing, and engagement. With User Experience, one gains a better understanding of the user, issues that matter in UX and apply good practices to enhance UX performance.

Objectives

  • Explain the term User Experience
  • Compare and Contrast good UX
  • Compare and contrast best UX mobile practices
  • Discuss how to test for best UX experience
  • Describe How to design for best UX experience
  • Discuss usability
  • Identify the UX issues
  • Compare and contrast best UX mobile practices
  • Discuss how to test for best UX experience
  • Describe How to design for best UX experience
  • Demonstrate how to conduct usability testing

About this Class

32:55

Minutes of education

5

Video Lessons

Instructor


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Marushka Andrews

Prior to working in academics, Marushka Andrews gained practical experience in the work field where she held different positions. In 2012 she had her first teaching experience as a part timer. August 2013, Marushka embarked on a new journey as a full time lecturer for the Marketing program of the Faculty for Ac more.

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