In this course, learners are offered a foundation to digital marketing. Learners will be able to identify the evolution of marketing, define digital marketing, social media marketing and content marketing as well as discuss the component of a digital marketing campaign. In this foundational course, learners gain a broad understanding of digital marketing as a whole.
Objectives
- Define digital marketing
- Identify evolution of marketing
- Define SM marketing
- List the components that make up SM marketing
- Identify types of usage
- Define Content marketing
- Recognize the key components to content creation
- Identify different DM Campaign methods used to drive prospects into the sales funnel
- Discuss the various elements & terminology found within a typical dm campaign.
About this Class
53:13
Minutes of education
6
Video Lessons
Instructor
Dan Gallo
Dan Gallo founded The Allasso Group in April 2006 after selling Mentor®, an EPSS app he created which served +55 million B2B/B2C users. Previously he was Communications Consultant on over 200 IPO’s, and produced dozens of major corporate events. Since 2006 he’s served 3 years as Small Business Consultant & more.
What’s New
