In this course, learners are offered a foundation to digital marketing. Learners will be able to identify the evolution of marketing, define digital marketing, social media marketing and content marketing as well as discuss the component of a digital marketing campaign. In this foundational course, learners gain a broad understanding of digital marketing as a whole.


  • Define digital marketing
  • Identify evolution of marketing
  • Define SM marketing
  • List the components that make up SM marketing
  • Identify types of usage
  • Define Content marketing
  • Recognize the key components to content creation
  • Identify different DM Campaign methods used to drive prospects into the sales funnel
  • Discuss the various elements & terminology found within a typical dm campaign

About this Class


Minutes of education


Video Lessons


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Dan Gallo

Dan Gallo founded The Allasso Group in April 2006 after selling Mentor®, an EPSS app he created which served +55 million B2B/B2C users. Previously he was Communications Consultant on over 200 IPO’s, and produced dozens of major corporate events. Since 2006 he’s served 3 years as Small Business Consultant & more.

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