Objectives

• Explain how to approach data analysis
• Recognize the traps of “analysis paralysis”
• Define the “questions to ask” when analyzing data
• Identify which outside factors to consider when assessing performance
• Explain when to optimize performance based on data sample
• Determine when to use Mobile Media Marketing
• Create meaningful measurement and “test and learn” plans to show the business impact of marketing efforts. Determine which variables are impacting campaign response to optimize performance.
  
• Identify the insights driven by Mobile Media Marketing
• Define the challenges of attribution modeling
• explain the reasoning for undergoing attribution modeling.