Happy Friday! Here's a quick breakdown of my favorite education-focused online marketing posts from this week. Get the 411 on Quality Score, say sayonara to the cliché landing page, rank higher in the SERPs, and more.
18 Awesome Landing Page Designs
Are your landing pages lean, mean conversion machines? Or could they use a little pick-me-up? In his Search Engine Land article, "Death To The Cliché Landing Page", Scott Brinker provides just the inspiration you need to rethink the everyday landing page format, and kick your conversion rate up a notch.
7 Advanced Email Tips for Higher Open Rates and Clicks-Throughs
Are your open rates dropping? Are your click-through rates getting worrisome? From warming up your IP address to optimizing your emails for mobile users, improve your email ROI with HubSpot's 7 advanced tips for email marketing success.
19 Questions and Answers on AdWords Quality Score
If you're like most online marketers, you're probably mystified by the Google AdWords Quaity Score algorithm. But fear not, Elisa Gabbert of Wordstream compiled a trusty FAQ of 19 common Quality Score questions, based on a recent webinar. Learn how many landing pages you should create for your Ad Groups, whether you should advertise on the display network, and much more.
10-Point Content Marketing Checklist
Content is king. But great content marketing is challenging to execute well. Give your content marketing a tune up with Sonia Simone's 10-point check list on Copyblogger. From creating content worth reading, to developing a quality theme, these 10 tips will put you on the fast track to content marketing success.
How to Construct a SEO Friendly Web Page
Better SEO rankings start with well-constructed, SEO-friendly web pages. This great Search Engine Journal post breaks down how to construct SEO-friendly web pages by including keywords in URLs, developing effective meta titles, reducing code bloat, and more.