There has never been a better time to optimize your business for mobile consumers. When cell phones were first invented, few people could have anticipated the processing power of the devices we hold in our hands today. With just a few swipes of the finger, we can communicate with our friends in endless ways, capture high-quality photos, shop for products and services, and easily manage every aspect of our personal and professional lives.
The power of this connectivity is changing the world of commerce. Now, product research and buying can be performed wherever consumers are, whether they’re walking in the park, sitting on a train, or taking a lunch break.
This means payment providers and retail giants are changing the way they operate. Brands use social media to reach out to us in a personalized way, and when we do head to brick-and-mortar stores, more and more digital transaction points are available, making it easier and quicker for us to pay at the till.
With the amount of data available online, consumers will be more informed before they choose to buy. And, with e-commerce sales estimated to reach $626 billion by 2018, it’s certainly something all the big players will be investing in.
The portrait of the mobile consumer has certainly changed a lot and is set to evolve further. Online marketers should definitely capitalize by optimizing their platforms for mobile shoppers, and making content easily available to mobile devices.
Check out this great infographic for more information.
This infographic was first published by Maureen Sanford at Vouchercloud
Want to learn more about any of the subjects mentioned above? Here are some relevant classes: Building Your Mobile Strategy, Integrating Mobile into Social Media Marketing, Mobile PR & Content Marketing