Class Overview:

There are many misconceptions about social media – and what it is or isn’t good for when it comes to delivering business value for B2B organizations. This initial class introduces some definitions around social media and starts off with some of the most common misperceptions and pitfalls of social media – plus some tips on how to avoid them.

What You'll Learn:

  • How to understand the 5 most common pitfalls of social media
  • 4 unique reasons social media is better for B2B brands than for B2C brands
  • Why social media matters for influencing target audiences in B2B industries.