Social Media Marketing Fast Track

Overview

This fast track makes it easy for digital marketers to understand the foundations of social media marketing and the implications of each of its discipline and platform. Following and completing this track will give you the quickest and most direct route to understanding the benefits each area in social media marketing can provide and what will drive business results. While you can take the classes in any order you wish, we recommend you watch them in sequence to get the most from your learning experience.

Classes

Intro to Social

Learn the framework for social media marketing success. This introductory class defines what is (and what isn’t) social media marketing and how to describe its real value. In addition, by looking...

Content for Social Media

Integral social media has quickly become key to prolific content marketing. A focus on improving content marketing can result in building buzz about your business among prospects and clients, boost...

Leveraging Social Platforms

Why do businesses turn to Facebook when marketing a product or service? It’s because people flock to the social media site to interact with others and read updates. If you’ve yet to...

Today you’re expected to navigate through the social sphere looking, hoping, you can find people wiling to pay you money for your product or service. Twitter can be a fantastic place to generate...

This LinkedIn business marketing class covers foundational LinkedIn techniques such as creating a profile, optimizing headline and using the right keywords as well as advanced digital marketing...

Social media marketing classes show marketers and business owners how to successfully market their brand on Google+, Facebook, YouTube and more. This YouTube marketing class offers strategies for...

Instagram social media marketing classes emphasize the importance of visual marketing in building brand awareness, cultivating brand loyalty, and increasing sales. To leverage the power of visual...

According to the Global Web Index, Pinterest has dethroned Twitter to become the fastest growing social platform in the world, now boasting over 70 million active users globally. In fact, 60% of...

According to Forbes, in 2014, Google+ will become a major player in the social media arena. Going forward, it is imperative for small businesses to prepare to reach target customers by establishing...

Social Retargeting

Social media retargeting classes show marketers how social media networks such as Facebook or LinkedIn offer high quality demographic data that can be used help improve marketing initiatives across...

Social SEO

Social media search marketing classes provide a framework for leveraging search engine optimization (SEO) for social media networks such as Facebook, Twitter, Google+, LinkedIn, as well as YouTube...

The Social Customer Journey

The world of digital analytics is changing quickly. In this class, Google’s own analytics evangelist discusses three important ideas you need to incorporate into your analytics organization...