David has worked for over 20 years in the CRM, Digital and Content disciplines. He currently advises clients to help them operationalize their content investment. David led Meredith Xcelerated Marketing, recognized as the father of content marketing. David was responsible for the publication of “The Content Marketing Playbook”, over 400 pages of detailed thinking, best practices and processes to help clients navigate successfully into the content era. Before MXM, David was Managing Director at OgilvyOne, where he was a direct and digital marketing leader in London, Los Angeles and Chicago. David is based in New York, NY, and advises the Online Marketing Institute on syllabus development, as well as recruitment of subject matter experts.