Writing and publishing on LinkedIn is one of the finest methods to make you stand out from the crowd. It could also enhance your personal and company brand on social media. In this course, you will explore the best practices of publishing, promoting your content and measuring success. You will learn tips & tricks from LinkedIn influencers who mastered the art of creating viral posts. You will also put in place a solid action plan, that will enable you to publish effectively on LinkedIn.


  • Describe personal and company branding on LinkedIn
  • Describe thought leadership
  • Demonstrate commercial benefits of publishing on LinkedIn
  • Describe the steps of creating an influential post
  • Describe the visual elements in a powerful post
  • Discuss methods of finding a topic for your next post
  • Describe the essentials of promoting your articles on LinkedIn
  • Describe the steps of cross-promoting your LinkedIn articles
  • Evaluate the example of the most viewed LinkedIn post
  • Evaluate the example of personal branding on LinkedIn
  • Evaluate examples of mistakes made when publishing on LinkedIn
  • Design a plan for promoting your content effectively
  • Demonstrate the ways of measuring success when publishing on LinkedIn
  • Create an action plan to improve your results


About this Class


Minutes of education


Video Lessons


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Beata Dziedzic

Beata is a HR trainer and certified career development coach, passionate about digital and social learning. Her career spans Europe and Asia.

While living and working in China, she discovered her calling for coaching – she combined that with her international recruitment expertise. Both skill sets enable more.

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