Editor's note: Belle Balace is a social media strategist with Visme. Today, she joins us to explain how companies can maintain a social media presence with limited resources. A version of this article first appeared on The Blog Herald.
While social media should never be an afterthought for online businesses, remaining active can be a struggle without the resources to maintain a paid manager, or launch paid ad campaigns.
Good news! There are ways to boost traffic to your site and increase your social media presence without paying a dime. By launching a social media employee advocacy program, you don't have to find new talents or overload your staff with extra responsibilities.
Social media employee advocacy reasonably assumes that almost everyone uses social media on a day-to-day basis, and if everyone in your company pitches in a little by sharing the latest content from your brand, you can boost your social media presence quickly and organically.
In this infographic, we’ll explain how it’s done.
- Inform employees about the need for a social media presence and what it will do for your company.
- Ask them to like or follow company pages across social media networks.
- You or your company leader should take charge, and set the example by staying personally active in sharing brand content.
- Have good content to share: interesting, informative, and not blatantly promotional. Everyone should feel good about it.
- Start slow, and build over time. Less is more when employees do not feel coerced.
- Incentivize social media sharing by issuing prizes to the most active employees.
Here’s the graphic. Enjoy!
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