SMB Demand Generation Fast Track
This fast track makes it easy for anyone in the digital space to understand the fundamentals of demand generation for the small business. Following and completing this track will give you the quickest and most direct route to understand the benefits of these demand generation practices and how it will drive your small business results.
Introduction to Demand Generation: Engaging and Understanding Your Audience
Fundamentals of demand generation, determining your target market, and better understanding demographics.
Audiences aren’t just average, generic, or a series of demographic information. Your customers have a certain language they use to talk about their needs. They have unique fears, desires,...
Major Disciplines of Demand Generation
Content marketing tactics, social media strategy, and increasing conversions.
Lead Generation & Lead Nurturing Campaigns
Lead generation tactics and best practices for your lead nurturing efforts.
Lead generation is the start of all sales activity. Before prospects can be converted into customers they must first enter into the marketing activity process. This course will teach you the...
73% of B2B leads passed to sales are not sales ready. When marketing passes leads to sales too soon, it can make sales distrustful of the lead generation process in general. That’s where lead...
Sales & Marketing Alignment
Define the relationship between sales and marketing, building an alignment plan, and stay-in-touch campaigns.
Sales and marketing are not naturally aligned. While both ultimately want to bring more customers to the business, they often work at cross-purposes to accomplish this goal. In this course, learn...
Analytics & Measurement
Creating an analytics framework, best metrics to measure, how to leverage your metrics for your business.
Online marketing is a giant game, and metrics is your scoreboard. Without effective measurement it’s impossible to know when you’re winning or losing the game....