SMB Demand Generation Fast Track

Overview

This fast track makes it easy for anyone in the digital space to understand the fundamentals of demand generation for the small business. Following and completing this track will give you the quickest and most direct route to understand the benefits of these demand generation practices and how it will drive your small business results.

Classes

Introduction to Demand Generation: Engaging and Understanding Your Audience

Fundamentals of demand generation, determining your target market, and better understanding demographics.

Major Disciplines of Demand Generation

Content marketing tactics, social media strategy, and increasing conversions.

Lead Generation & Lead Nurturing Campaigns

Lead generation tactics and best practices for your lead nurturing efforts.

73% of B2B leads passed to sales are not sales ready. When marketing passes leads to sales too soon, it can make sales distrustful of the lead generation process in general. That’s where lead...

Sales & Marketing Alignment

Define the relationship between sales and marketing, building an alignment plan, and stay-in-touch campaigns.

Sales and marketing are not naturally aligned. While both ultimately want to bring more customers to the business, they often work at cross-purposes to accomplish this goal. In this course, learn...

Analytics & Measurement

Creating an analytics framework, best metrics to measure, how to leverage your metrics for your business.

Online marketing is a giant game, and metrics is your scoreboard. Without effective measurement it’s impossible to know when you’re winning or losing the game.

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