Agency Digital Learning Fast Track

Overview

This fast track makes it easier for marketers to learn and leverage digital marketing for the agency. If you are marketing for the agency, following and completing this track will give you the quickest and most direct route to drive business results. While you can take the classes in any order you wish, we recommend you watch them in sequence to get the most from your learning experience.

Classes

Introduction to Digital Marketing

If you are new to digital, this is the ideal place to start.

Fundamental Best Practices of Digital

Time to move into each discipline of digital and get a handle on how each works.

73% of B2B leads passed to sales are not sales ready. When marketing passes leads to sales too soon, it can make sales distrustful of the lead generation process in general. That’s where lead...

There are many misconceptions about social media – and what it is or isn’t good for when it comes to delivering business value for B2B organizations. This initial class introduces some...

If the thought of creating a comprehensive social media strategy gives you one of those “deer in the headlights” moments, this class will help. Using a proven framework, this class will offer...

Sales and marketing are not naturally aligned. While both ultimately want to bring more customers to the business, they often work at cross-purposes to accomplish this goal. In this course, learn...

Digital Strategy & Planning

Now that you understand the fundamentals, now it’s time to build a plan. Here’s how.

How To Section

Watch these classes to show you “how to” get started with any efforts in digital marketing for the agency.

This class teaches email message design, copy and creative best practices for email message construction!

73% of B2B leads passed to sales are not sales ready. When marketing passes leads to sales too soon, it can make sales distrustful of the lead generation process in general. That’s where lead...