Agency Digital Learning Fast Track

Overview

This fast track makes it easier for marketers to learn and leverage digital marketing for the agency. If you are marketing for the agency, following and completing this track will give you the quickest and most direct route to drive business results. While you can take the classes in any order you wish, we recommend you watch them in sequence to get the most from your learning experience.

Classes

Introduction to Digital Marketing

If you are new to digital, this is the ideal place to start.

Crafting the right strategy for your business takes a visionary approach to understanding the real business value of digital and how to create experiences that customers want. This lesson will...

Fundamental Best Practices of Digital

Time to move into each discipline of digital and get a handle on how each works.

A digital destination is a place online where a target audience can interact and learn more about a brand. This class details five types of destinations and uses real brand examples to demonstrate...

Audiences aren’t just average, generic, or a series of demographic information. Your customers have a certain language they use to talk about their needs. They have unique fears, desires,...

Lead generation is the start of all sales activity. Before prospects can be converted into customers they must first enter into the marketing activity process. This course will teach you the...

73% of B2B leads passed to sales are not sales ready. When marketing passes leads to sales too soon, it can make sales distrustful of the lead generation process in general. That’s where lead...

Learn what you need to know to plan and implement a successful marketing automation program. Get expert advice to build your case, select the right solution, develop the right people with the right...

B2B Landing Page Best Practices for Success- They’ve found you. Now give them what they want and show them the path to buying from you by providing a point of entry for those who have decided to...

There are many misconceptions about social media – and what it is or isn’t good for when it comes to delivering business value for B2B organizations. This initial class introduces some...

If the thought of creating a comprehensive social media strategy gives you one of those “deer in the headlights” moments, this class will help. Using a proven framework, this class will offer...

Now that you’ve learned how to get more prospects and customers, it’s time to learn how to keep them. The way to do that is to provide them with the information they want. How? That’s content...

The Google Display Network (GDN) is often associated with eCommerce campaigns. However, the GDN is an amazing tool for B2B lead generation.

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Sales and marketing are not naturally aligned. While both ultimately want to bring more customers to the business, they often work at cross-purposes to accomplish this goal. In this course, learn...

Where other training programs and courses often stop at strategy, this section digs deep into techniques and tools to help you actually create great content to deliver on your content strategy....

Digital Strategy & Planning

Now that you understand the fundamentals, now it’s time to build a plan. Here’s how.

Today nearly all businesses are using digital marketing, but many do not have a strategy. This means they’re missing out on opportunities to get more leads and sales from their online...

How To Section

Watch these classes to show you “how to” get started with any efforts in digital marketing for the agency.

This class teaches email message design, copy and creative best practices for email message construction!

Like gasoline, landing pages are powerful but volatile. They can power the engine of your online or burn through leads with little to show. When done right, landing pages will reduce the cost of...

73% of B2B leads passed to sales are not sales ready. When marketing passes leads to sales too soon, it can make sales distrustful of the lead generation process in general. That’s where lead...

In this class, you will learn how to be the company that you yourself would buy from. It is essential to stay active in educating and empowering your target audience, and this class will walk you...

The Google Analytics platform is always evolving. What are the latest capabilities of Google Analytics? Find out in this class.

In customer to customer marketing, positive brand advocacy is a measure of success. Experienced retail marketers, for example, know how to deliver product communications on Facebook so that...

Learn how to keep conversations going with people who’ve already expressed interest in your products, and give them more reasons to “buy now.” In this class, you’ll learn...

Twitter Engagement Tactics for ROI focuses on the ways to improve your twitter marketing. This Twitter marketing course provides the essentials to reinforce your social methodologies and launch...

This social media marketing class explains how visual storytelling through social media is a powerful way of connecting with people online and generating great content that builds brand awareness...

The new bidding system on the Google Display Network is an easier, more transparent way to bid exactly the right amount for your consumer without the need to set up a complex campaigns. This class...

Search and display are better together! This class will provide an overview of remarketing across search and display with Google thanks to Remarketing Lists for Search Ads and Dynamic Remarketing....

As observed in this class, Google has commissioned Forrester Consulting to evaluate the perceptions and buying practices of interactive marketers with respect to display-based contextual and...

In this class, you will learn how to find new customers by reaching audiences that share the same characteristics as your existing customers: those that are most likely to buy your products and...

Whether you’re new to display advertising or a seasoned vet who could use from fresh pointers, this class will get you up to speed on the best tips, tricks, and tools to optimize your Google...

Online brand marketing is moving at a lightning pace, gaining insights from more and more audience data by the day. Whether it’s through searching, recommending, reviewing, or sharing, the...

Display advertising is now critical for today’s marketing strategies. In this class, you will focus on the Google Display Network solutions that can help develop the best strategy for display...