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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Archive: April, 2012

How to Improve Your AdWords ROI in 20 Minutes a Week

AdWords Tips to Save Time

Since launching our AdWords PPC auditing tool eight months ago, we’ve reviewed thousands of Google AdWords accounts, many of them belonging to small or medium-sized business (SMBs), and we’ve found some pretty scary statistics in the process:

  • Over half of AdWords users haven’t checked their
  • Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco