Month: August 2016

How to Create Incredible Content even if You Feel Uninspired

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Content Marketing

Brainstorming your next content piece

A writer’s greatest battle is between him and a blank screen, or a sheet of paper, if you still prefer the old way. Battling against a looming deadline only comes second.

I’m willing to bet you’ve suffered from the hurdle of a writer’s block at least once in your life. Personally, I think I may have had a face off with this enemy every single time I am working on a writing assignment! It comes in so many forms, but the effect is still the same--a creative slowdown.

A writer’s block is an umbrella for all sorts of mental and creative blockages, which is why it is often considered as a huge, insurmountable hurdle. Most cases of writer’s block are commonly caused by the following: timing, distraction, and fear.

Among the three, it is fear that often leads to creative paralysis. You may have an idea, but you’re scared it might not be the right one or the right way to tackle it. Or you begin exploring a concept, and do actual writing, but at the middle of your work, you stop because you’re unsure of where you and your content is heading. After all, I’d like to believe that any kind of writing can grow a life of its own as it is being formed. In cases like that, the skill of restraint comes in handy to ensure that you can guide your writing into the expected output.

Given that writer’s block can spring from various reasons, let’s try to break it down to its different reasons, and identify solutions to each.

Maybe you’ve run out of ideas, or you’re in a creative rut. Whatever it is, you can’t get started because you don’t have anything to start with. Ironic as it may sound, you’re done even though you haven’t even started.

What you can do:

Simply write.

Although I have to disagree with the above mentioned problem, as I think that there can never be an absence of idea, people who experience it can overcome it by simply beginning to write.

Do free-writing exercises. You don’t have to write about something spectacular at that instant. Ideas are always there, and can be triggered by even a simple object. You could actually write about your realizations on your previous project, your breakfast, or even the yellow paperclip on your desk. It’s a matter of getting your fingers or hands moving, so your brain would follow suit.

Consult other writers.

A conversation can stir up your brain for ideas. You can exchange thoughts with your friends and colleagues to get your creative brain muscles working.

A great online resource you can check out is EduGeeksClub writing service. It’s a group of professional writing assistants that you can consult with regarding your writing process. Their competent writers and editors can help you get started with your idea through insightful comments and guided discussions. Moreover, EduGeeksClub offers proofreading, formatting, and editing services for instances you need to focus on just the actual writing, leaving you more time to focus on that task alone.

Problem: I have a lot of ideas in mind, but I can’t pin one down.

The thing about having too many ideas is the risk of an incoherent content. You will tend to put everything you want to say into your writing, but without sufficient and effective substantiation. You don’t want an output that’s all over the place, do you?

What you can do:

Organize your thoughts by mind mapping.

Mind maps are your thoughts laid down and dissected with the use of visual cues and codes. This process can help you untangle your jumbled thoughts, and put them into order. Identify your main and central concept, then work your way to a coherent outline as you branch out subtopics. This way, you also get to enrich your thoughts as you work with your visual outline. MindNode is an app you can use for easier mindmapping, especially if you work with a number of gadgets.

Plot an editorial calendar.

A mind teeming with ideas can be advantageous for writers like us. We don’t have to put everything in one go. It would be wise to have an idea bank, where we can select one, and work on that for a content. Keep in mind though that ideas can peter out, unless we note them down.

The best way to handle an idea bank is to have an editorial calendar. You can lay down your ideas and the appropriate story angles for each, and schedule a date for its output.

Once you’ve come up with an editorial content, you can turn to social media management apps like Buffer or Hootsuite to handle your varied content for Instagram, Twitter, Facebook, and Pinterest.

Problem: I find it difficult to express my thoughts in words.

I admit to having encountered the same in my writing experience. Sometimes, writers look for the word that would be a perfect fit to their ideas. The search for that word can take some time though. The next best thing you can do? Don’t say or write a word then.

What you can do:

Communicate via visuals.

When words fail you, you’ve got images to talk for you. After all, didn’t they say that a picture is worth a thousand words?

In addition, visuals add a layer to your content through the use of colors and shapes. Visual content is also more appealing than text alone, especially if you are targeting to publish your output in social media platforms.

Helpful apps for this aspect are ThingLink, which allows you to include interactive images and videos in your content, and Easel.ly, which provides you with a wide range of templates for your infographic needs.

Problem: I need my Muse to inspire me.

Sorry to burst your bubble, but that’s not a problem. That’s an excuse that keeps you from writing. You’re either without an idea to begin with, so see answers to the top most problem, or distracting yourself from distraction...and the number one form of distraction at this age are your social media apps.

So if you want to produce great content, disconnect from your Facebook, Twitter, Instagram, and Messenger.

Stay Focusd is a Chrome extension that prevents you from wasting time on online activities other than work. You identify the websites that you want to block after you used up your allotted time per day for browsing through them.

This way, you can still go visit your social networking sites, but you’re more mindful of the time you spend on them unless you want to temporarily lose access to those sites once you’ve used up your time.

Another great app you can use is the Pomodoro time. You have the option to set up the amount of time for work. Say, you settle for 25 minutes, which means you need to work for 25 minutes straight, without getting distracted. Once time is up, you can take a short break. Cutting your working hours into short segments keeps you focused on the task at hand, and makes sure you’re consistently productive throughout the day. Frequent breaks also prevent your mind from being overworked.

Screen Shot 2016-08-29 at 10.05.10 AM

Author's bio. Karen Dikson is a writer and blogger from New Jersey. She finds her inspiration in reading and travelling and she cannot imagine her life without writing. Connect with Karen on Twitter.

 


4 Ways to Find Marketing Qualified Leads on Twitter

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Hand holding a Social Media 3d Sphere sign on white background.

You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. But how do you know when you’re looking at a marketing qualified lead? When do you know there’s a good chance of generating interaction, winning a new customer and increasing your sales? A few telltale signs and characteristics will help you navigate the vast world of online discussion and find those qualified leads that you want.

  1. They’re talking

While Twitter has 313 million active users each month, not all of them are engaged. You’re looking for social media users who are active. In your research, ask some key questions about your potential leads to help you decide whether someone’s likely to take it to the next level: Is this person engaged in Twitter – in other words, do they tweet often and consistently? Do they often share content, and if so, what kind? How well do they respond to mentions?

Kissmetrics says targeting power users – those who are 86% more likely to send tweets and twice as likely to follow more than 20 brands – can help build your MQLs. Likewise, cultivating influencers – those who are generally trusted experts or celebrities who have a wide following – can be hugely influential because that one qualified lead can result in connections with hundreds or thousands of leads.

Keep in mind that 46% of consumers turn to social media when they’re thinking of making a purchase – they want to know what other people think. What’s more is people are 92% more likely to trust recommendations over brand content – even when those recommendations come from people they don’t know, AdWeek says.

That’s the power of social media discussion.

  1. They’re talking about you

We don’t necessarily mean you, but more specifically whether people are talking about what’s relevant to you and what your company offers. Are they discussing your product, similar products, or activities and interests relevant to your product? Your marketing qualified leads will display interests that are congruent with your company.

Entrepreneur magazine points to the example of Chicago-area baker Foiled, which in 2011 filled about 1,000 orders a month. Owner Mari Luangrath said she built her

customer base through “targeted listening,” or finding the conversations where her company naturally fit, starting with female followers of a public radio station in the Chicago area. Searching Twitter bios for job titles, interests and other factors can help you identify a core target audience. Tools like Socedo can help you automate that process by searching keywords and syncing with your marketing software.

  1. They fit your buyer persona

Understanding who is most likely to purchase your product or become a client is key to finding MQLs on Twitter. What is your buyer persona? It’s essential a characterization of who is likely to respond to your product or offering. What is the age, gender, geographic location you’d like to reach? What are their job titles and where do they work? What do they spend their money on, and what do they like to do in their spare time? What is important to them? How do they describe themselves in their social media bios?

Who might be the influencers your target persona engages with? What are the keywords you’d expect them to use in search engines and in posts?

  1. They’re responsive

TwitterSmallBiz says 85% of Twitter users feel more connected to brands they follow than ones they don’t. Follows demonstrate interest in your company or product, as do actions such as likes and retweets. They’re a clear message that you’ve captured a potential lead’s interest, and it’s time to follow up. Socedo has found that socially engaged leads convert into customers 22 percent faster than leads who aren’t engaged. Reach out and make a connection with a follow and a direct message, offering engaging content with a clear call-to-action tailored to their interests. When they click your link, you know you’ve got them. Wait a day before sending them an email so that you extend the amount of time your brand is in their minds.

Remember, it might take a couple of “touches” on social media before a marketing qualified lead engages – look for ways to provide the most valuable, targeted content to your leads and you’ll be most likely to win them over as repeat customers.

 

Screen Shot 2016-08-22 at 9.00.16 AMTeena Thach is Socedo’s social media and marketing specialist. Socedo is a demand generation system that empowers marketers to discover, engage with and qualify prospects through social media to generate revenue at scale.

 

 

 

 

 


The 8 Best Tools To Help Improve Your Content Writing Skills

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Content writing is unlike any other business skill. In most areas you can go off once a year to get a refresher course. But if you’re a content writer, you know this is not the case, as content writing is constantly changing from day to day. If you want to stay ahead of the curve, then you have to find the right tools to help you stay there. Every single day you have to teach the old dog new tricks.

That is where these 8 awesome online tools come in. Every one of them will help you and your employees take their content writing to the next level and put your content on the map.

Ideator

 

 

Starting off this list with a bang we have the Ideator from the clever people at Content Forest. You can’t write good content without knowing what people want to read about. You also can’t run any sort of curation without knowing what is out there on the internet. Ideator lets you track what content is going viral and which on which social media networks it is most popular. You can search in specific niche interest areas to identify your audience and you can choose topics based on what is trending from minute to minute. Before you ever start blogging this is where you need to go to decide what to write about.

Daily Page

For some of you content writing is only a part of your job. It might not even be your favorite part of your job. Daily Page helps you to get into a writing routine, producing at least one page of content every single day. First thing in the morning it will prompt you with a topic, and you have the rest of the day to write that post. At the end of the day, you decide whether or not you want to share it. If you are just getting started in the content writing world and want to hone your skills, then Daily Page might be just the right tool for you.

 

Ideaflip

This is one of those tools that you never even knew existed, but once you try it, your won’t be able to live without it. Ideaflip is a brainstorming program that lives in the cloud. You and your employees can access it from anywhere in the world using any device. It eliminates the need for endless meetings to discuss every single idea and instead creates a risk-free environment for everyone to pitch their content and blend their ideas into the best final products imaginable. The bright simple design makes everything easy to understand, you can import your own content directly into the application and the “brain-map” design makes every connection between ideas crystal clear. You are going to kick yourself for not using it sooner.

Power Thesaurus

Everyone who has passed high school English knows what a Thesaurus is. When you are trying to brighten up your writing and eliminate repetition of your favorite phrases and words you open that little fat book and start looking. What makes Power Thesaurus different is that it is alive. While the old thesaurus was a fixed list of words and most of the websites that offer thesaurus services are much the same Power Thesaurus crowd sources its responses. Synonyms for words are listed in order of how many times they have been voted up by users. This lets you find out not just which words you can use in place of others, it also lets you find out which words are the most popular replacements for others. Power Thesaurus reflects the English language as it is now, not how it was decades ago when the first thesaurus was written.

Sniply

Sniply is a neat little tool that lets you link from your content back to your website in the form of an unobtrusive little pop-up call to action. As well as driving a lot of readers back to your site it also allows you to track where your site visitors are coming from and modify your marketing strategies accordingly. This tool turns every guest post that your bloggers produce into another stream of readers heading to your site.

Rated Writing


This service is all about generating copy for you to use where you see fit. Where they differ from other companies is that they have a ton of experience in writing search engine optimized material for websites. All of the content that they generate is custom written for you to your specifications with a lot of back and forth communication to make sure that it is exactly what you are looking for. Combined with Ideaflip this can completely change your whole business. With a guarantee of unique content you don’t have to worry about finding the exact same information anywhere else on the internet and have to deal with the ensuing headaches.

Keyword Tool

So you are writing content but nobody is ever seeing it. All those hours of work are going to waste and your business is no better off than it would have been if you had done nothing. That is why you need Keyword Tool. It gives you the data direct about which long-tailed keywords are going to drive readers to your content. You can use it for Search Engine Optimization while writing your content and you can use it when you are planning out the online advertising campaign that is going to make your brand into a household name. Huge bonus, it is 99% effective and free while every other Keyword Tool out there charges you.

 

Uber Suggest

Where Keyword Tool stops, Uber Suggest begins. It finds the keywords that Google Keyword Planner hasn’t even thought of yet. The strange little idiosyncratic phrases that the right group of people put into their searches that will drive them directly to the your content. It is incredibly easy to use, clearly explained and even offers the option of downloading a spreadsheet of your keywords as a CSV file to use later.

Putting it all together

The unpleasant truth is that content writing is never going to get any easier, there is more and more competition for views every single day and there are only so many eyes out there looking at screens. Your competitors will be using everything at their disposal to keep those eyes pointed their way. Using tools like these can help you ensure your content is what people see first and what they will want to share with others.

Mary Walton is a professional editor and online tutor, currently living in Santa Monica. She's starting educational blog Simple Grad to share her thoughts on education and writing. Follow Mary on Twitter and Linkedin!

 


How to Increase Your Content Visibility in Google Knowledge Graph

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How-to-Increase-Your-Content-Visibility-in-Google-Knowledge-Graph

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Varun Sharma is a digital marketing expert and a director of the fastest-growing digital agency in India, KVR WebTech. You can also subscribe to Varun's personal blog at varun-sharma.info.

As a digital marketing expert, I inevitably find myself struggling to keep up with the happenings around the world. I’m always keen to grab more and more knowledge from everything I come across, but it can be difficult.

I wonder about the enormity of the human mind. From the day we are born till the moment we die, our brain collects, loads, and stores everything. This immense knowledge aids us in dealing with our routine.

What’s even more exciting about our minds is that we can think of one thing, and thousands of other relevant thoughts will pop in our heads. It’s amazing how our mind is reshaped by the information it grabs every minute.
thoughts-process-answers-processThe way our mind acquires, operates, and responds reminds me of the Google Knowledge Graph.

Google Knowledge Graph is the largest warehouse of knowledge in digital history—and it’s doing it with your help.2 (highlight to tweet) This revolutionary system has changed the definition of the online search process.

What Is Google Knowledge Graph?

Google launched a new system in 2012 to improve its search process, Google Knowledge Graph, aiming to provide an enormous amount of information in an organized way and make it accessible universally.

In a nutshell, Google knowledge graph is a systematic way of organizing facts, people, and places to improve the relevancy of search outcomes. With this approach, users now get quick access to surplus information and the option of exploring related subjects within that search.

At the launch of the Knowledge Graph, Google Product management Director Johanna Wright said, “We’re in the early phases of moving from being an information engine to becoming a knowledge engine, and these enhancements are one step in that direction.”

Google Knowledge Graph does this by organizing information into “Entities” and the “Relationships” between them.

How the Knowledge Graph Works

When you look up a person on Google, say “Barack Obama,” Google will refer to its data bank (the Knowledge Graph) and will display everything about Obama. Google’s Knowledge Graph is its own pool of data, where all the information is collected from authoritative sites. The search results are presented based on a user’s search patterns.

This is similar to how our mind functions. When we think of a person in our life, say our best friends, our mind immediately presents a picture carousel before us comprised of their names, faces, families, good and bad moments we shared together, etc.

Here, the data we look for is known as “Entities.” Knowledge Graph revolves around these entities and their “Relationship” with one another and utilizes them to organize relevant data for presenting in the search result. These entities real-world things, including individuals, places, organizations, works of art, movies, and so on.

Google no longer takes a search query as a string of keywords, but rather as distinct entities.

Below is a simple Entity Relationship Diagram:

entity-relationship-diagram
While “Barack Obama,” “Oval Office,” “USA,” and “President” are entities here, they are related to each other through relationships: “Work In,” “Located In,” “Lives In,” and “Designation.”

If you want to know the different entities on your web page, read this comprehensive post from Barbara Starr.

The Significance of Google’s Knowledge Graph

There are several English words with multiple meanings. Interpreting such words depends on their context. Till now, Google ignored the actual context used in phrases. With the launch of Knowledge graph, Google has greatly improved its semantic search; it can actually understand the meaning of a given word and its relationship with the entities.

Gone are the days when the Google search process was based on keyword match. The Knowledge Graph works just like our mind and is easily able to distinguish between the various search queries and their meanings. With the Knowledge Graph, Google has now become more flexible. It is now capable of understanding the objective of a particular search query and answering successfully by refining the search result.

5 Types of Knowledge in the Knowledge Graph

Google divides the Knowledge Graph into five main types.
Google-knowledge-graph-types

The Google Knowledge Graph is smart, and you’ll need to get smart as well to utilize it in the most efficient way. You’ll need to cultivate a better understanding of how users can get things they’re looking for in the search. Here are six tips for increasing your visibility in Google Knowledge Graph.

1. Build Your Brand Presence in Wikipedia

Knowledge Graph collects information from authoritative sources in order to ensure data reliability and accuracy. And what could be more promising than Wikipedia?

Having your brand on Wikipedia hooks your online presence up to a high-value online encyclopedia. Wikipedia is an influential data source, open for all, but it does follow strict guidelines on what information it accepts. To get listed your page on Wikipedia, follow these tips:

  • Get mentioned in third party sources like newspapers and magazines.
  • It’s important to have multiple users contribute to the page.
  • Collect and include references to other reliable sources
  • Get referenced in other Wiki pages. This helps to bolster your notability.
  • Encourage an active discussion page.

If you can create a Wikipedia page for your brand successfully, you’ve got a higher chance of increasing your content visibility in GKG.

2. Register Your Brand in Public Data Centers

Besides Wikipedia, Google also refers to sources like Wikidata.org to retrieve relevant information about entities. Wikidata.org acts as a secondary repository for Wikipedia and Wikisource that records statements and their sources, which in turn helps in reflecting the diversity of information available and ensuring that it is verified.

Similarly, the CIA World Factbook is a reference resource that offers detailed information about the demographics, geography, government, communication, economy, and military of the 267 international entities around the world.

Registering your brand on these data centers ensures Google will collect verified information about your business.

3. Organize Your Content by Schema Markup

Schema markup is a set of predefined code that defines elements of your webpage and support search engines to return the best search results to users for a given query. Schema helps search algorithms understand your page content and provide additional information about the entities in an organized way. This is what the GKG demands.

If you really want to increase the visibility of your content in the GKG, put effort into defining important things on your website. Structured data can be used to mark up all kinds of items, including products, places, organizations, individual, events, and even recipes
implement-google-knowledge-graphYou'll Also Like

4. Make Your Social Media Profiles Optimized

Your social media presence serves as evidence that your business is an online entity. When you stay updated on your social profiles with regular posts and reviews, it informs Google that you’re actually using your page. Moreover, Google Knowledge Graph displays information about your social media profiles when displaying information about your business in the search result.

Also, make sure to have a Google+ page for your business. Out of all the social media channels, Google+ has the most impact on Google Knowledge Graph. In order to create your knowledge graph, Google will use the information obtained from your Google+ profile much more extensively. In addition, use Google+ author relation tag to make your recent posts and other valuable information visible.

5. Get More Mentions

A mention from the right blogger can trigger a cascade of great press for your business. Getting more mentions on the web helps you increase your brand awareness and credibility, which ultimately gets you more traffic. The more you get mentions, the more chances your business has to be recognized by Google Knowledge Graph. Sharing great content with consistency and regular tweeting are just some of the ways you can get more mentions on the business.

6. Optimize Your Google Local Business Page

According to Google, over 73% of online activities are associated with the local search. In order to learn and evaluate the companies in their area, customers often turn to local search. By appearing in the Google Knowledge Graph, you can keep your business at the top of the local search results and can get the maximum traffic.

Make sure that your Google Local business page has a 100% score, with all the information filled in completely. This means in addition to filling in the required text fields, you should fill in the optional ones as well. Your page should also contain product or service keywords in the description, customer reviews, and your contact details. This will help Google get complete and viable information about your business.

While it’s your job to provide as much information possible about your business, your place in the Knowledge Graph also depends on the Google’s ability to synthesize the information it receives over the web. Still, when it comes to user search queries, Google Knowledge Graph can have a huge impact on your content visibility.

Google Knowledge Graph is not about quick wins and tricks—it’s about high-level reliable marketing efforts. The basic aim of Google Knowledge Graph is to give useful information to the readers and allow them to make the best decision.

This article was originally published by ConvenienceandConvert.com