The Online Marketing Institute is proud to recognize 40+ digital marketing strategists, selected as the luminaries who have paved the way for digital marketing innovation and education throughout the past year.
The list is comprised of distinguished OMI educators, authors, digital strategists, contributors and speakers, known for:
- Embracing the latest integrated digital strategies and technologies
- Advancing the industry through education — speaking, blogging, and teaching
- Driving game-changing results for their clients and organizations
As the digital marketing landscape continues to evolve, it's critical that marketers embrace the latest changes, create proven best practices, drive new opportunities, and ultimately stay ahead of competitors. Through their involvement in the professional community, whether speaking, blogging, or teaching, these leaders are empowering marketers to do just that.
In conjunction with this announcement, we asked these top digital strategists to share their best digital marketing insights for 2014. We will be releasing their insights in a series of upcoming posts: Part 1—Social Media Insights, Part 2—B2B Marketing Insights, and Part 3—Digital Marketing Insights.
Here is our annual list of 'Top 40+ Digital Strategists in Marketing' in alphabetical order:
1. Feras Alhlou
Principal Consultant and Co-Founder, E-Nor, Inc.
Feras Alhlou is the principal consultant and co-founder of E-Nor, Inc., a digital analytics and marketing optimization firm serving some of the world's most recognized brands and is a leading authorized reseller of Google Analytics Premium. Feras is a blogger and a frequent speaker at industry events including eMetrics, Google Analytics User Events, Tableau User Conference and others. He is a Certified Web Analyst and a co-chair of the Digital Analytics Association (DAA) San Francisco Bay Area chapter.
2. Susan Baroncini-Moe
Susan Baroncini-Moe is the author of the bestselling, Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style. She is an executive coach and a marketing consultant for B2B and the wellness and hospitality industries. She regularly speaks to audiences of all sizes and has shared the stage with business giants like Michael E. Gerber, Bob Burg, and Larry Winget, among others. Susan and her businesses have been featured in Redbook Magazine, USA Today, MSN Living, Investor’s Business Daily, Yahoo Finance, and American Express Open Forum, and she is a Guinness World Records® titleholder.
3. Brian Basilico
Brian Basilico is a nationally recognized speaker, author, trainer and adjunct professor. He brings over 30 years of marketing experience to his award-winning Internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated blogger, and has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.
4. Amanda Batista
As part of the Oracle Eloqua Marketing organization, Amanda drives Eloqua's major content initiatives to support thought leadership, team enablement, and educate customer communities. She also manages the award-winning 'It's All About Revenue' blog, crafting content that helps marketers and salespeople bridge their gaps and rethink technology to meaningfully engage with their communities.
5. Lisa Buyer
Social PR author, evangelist, journalist and publicist. Author of Social PR Secrets and named one of the top 40 Digital Strategists for 2013, Lisa Buyer is passionate and ambitious about how public relations, social media and online marketing influence each other. She is president and CEO of The Buyer Group, an interactive public relations and social agency located in Celebration, Florida and editor for Social #PR Chat covering trends in social PR, mobile PR, brand PR and SEO PR. Lisa writes for several industry publications covering how public relations influences search and social and is a regular speaker with PubCon, SMX, ClickZLive (formerly SES) and OMI. She is also an instructor of the University of San Francisco’s online Advanced Social Media certificate program. Lisa graduated from the University of Florida’s College of Journalism. Go Gators! Her favorite hashtags are #yoga, #sunsets and #surfing.
6. Julia Campbell
Julia Claire Campbell received her degree in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College. A Beverly native, a Returned Peace Corps Volunteer, a mom of one, and a social media marketing enthusiast, Julia helps nonprofits and small businesses maximize their impact and accomplish their missions by effectively harnessing the power and potential of online marketing and social media tools. Julia’s clients include local businesses, nonprofit organizations, and universities, and she also offers one-on-one coaching sessions, group seminars and college courses. She writes a twice-weekly blog about nonprofits and social media. Julia has been featured on Social Media Today, Business 2 Community, Forbes and The Glass Heel.
7. Karri Carlson
VP, Social Insights, Leadtail
Karri drives the technical side of Leadtail’s marketing services and in-house product development. She works closely with clients to put the right tools and platforms in place to help them achieve their online marketing and social media goals. Prior to Leadtail, Karri spent 10 years creating and delivering products at the intersection of marketing and social media for technology companies such as: Quinstreet, Friendster, Technorati, AOL and Zuberance.
8. Alessandra Ceresa
Director or Marketing, GreenRope
With an iPhone, MacBook and iPad on hand at all times, Alessandra’s enthusiasm for marketing and social media landed her the position as the Director of Marketing for a leading software company, GreenRope. After graduating from the University of Southern California, Alessandra gained years of experience as a Public Relations executive in both San Diego and Los Angeles. She was responsible for developing and executing marketing campaigns, both online and offline, for numerous companies across multiple industries. Her passion for small business and online marketing led her to her current position, Director of Marketing for GreenRope, and as a freelance marketing consultant, content creator, and overall marketing strategist. Alessandra has since developed her expertise to include CRM, marketing automation, and email marketing.
9. Dave Chaffey
Dr Dave Chaffey is CEO and co-founder of Smart Insights, a digital strategy advice portal that helps businesses manage their online marketing activities to compete more effectively through practical guidance in templates, ebooks, video training, free blog posts and the weekly Emarketing Essentials newsletter. Dave is author of five bestselling books on Ecommerce including Emarketing Excellence has been recognized as one of 50 marketing ‘gurus’ worldwide who have shaped the future of marketing.
10. Ian Cleary
Ian Cleary, aka ‘the social media tools guy’, is a mediapreneur, speaker and technology expert who specializes in sharing unbiased information about social media tools through his award-winning website, RazorSocial. A well-respected thought leader in his field, Ian’s background in the technology sector means he presents complex information in an accessible way. A popular choice for speaking engagements, his specialist social media knowledge and passionate personality mean that the information he shares is easy to understand, actionable, and highly entertaining. Ian has spoken at many high profile social media conferences and his writing credits include high-profile industry websites like Social Media Examiner and Marketing Profs. He has also been quoted in The New York Times.
11. Frank Days
Vice President, Marketing, Correlsense
Frank Days is the VP of marketing at Correlsense, leading the marketing team for the Application Performance Management (APM) software company. Frank received his MBA from MIT Sloan School of Management.
12. Linda Dessau
Linda Dessau is the author of Write Your Way to More Clients Online and the founder of Content Mastery Guide. Linda has been writing for the web since 2003, creating her “You Talk, I’ll Write” service in July 2005. Today, her hands-free blogging services help small businesses attract their ideal customers with captivating content.
13. Barry Feldman
Owner, Feldman Creative
Barry Feldman of Feldman Creative is a veteran copywriter, creative director and content marketing strategist. He works with clients of all sizes to create effective online marketing programs. In addition to publishing his tips and tactics at the "The Point,". Barry contributes articles to many of the web's leading publishers of marketing and social media advice. Connect with Barry on Google+.
14. Christelle Flahaux
Senior Director, Global Demand Generation, Jive Software
Christelle is a senior marketing professional with over 15 years experience in various marketing management and sales operations roles. She has expertise in sales and marketing alignment for large enterprise software teams, and management of telemarketing teams with a focus on generating highly qualified net new inquiries for the field and building programs post inquiry to nurture and warm leads that are not ready to purchase. She has an extreme focus on conversions to pipeline and revenue, not just inquiry creation, and responsibility for all marketing operations, proposals, sales forecasting, sales database maintenance, tracking, and reporting. She has performed market analysis on various industries as a basis for targeted sales programs and lead generation. Christelle also leads cross-function teams to implement and manage customer satisfaction programs for key clients, and coordinates all external and internal communications (e.g., press releases, newsletters, email blasts, event management for tradeshows, conferences, seminars, webinars, and corporate hospitality programs at sponsored events).
15. Rachel Foster
Rachel Foster is the CEO of Fresh Perspective Copywriting, where she helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel shares her insights on B2B marketing in her articles for The Content Marketing Institute and Business 2 Community as well as on her Fresh Marketing Blog. When she’s not writing, Rachel enjoys Lindy Hop (swing dancing), Pilates and sailing.
16. Rob Fuggetta
Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that manages and powers Brand Advocate programs for leading brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account. Fuggetta has spoken at dozens of industry conferences and seminars including events sponsored by the American Marketing Association (AMA), the Word of Mouth Marketing Association (WOMMA), TedX, the Online Marketing Summit, the Marketing Executives Networking Group (MENG), and more. Fuggetta also has published articles about brand advocacy in AdAge, Forbes, iMedia, AMEX Open Forum, McKinsey’s Chief Marketing and Sales Officer Forum, and elsewhere. A resident of San Carlos, CA, Fuggetta is an avid tennis player, a rabid San Francisco Giants fan, and proud father.
17. Angela Hausman
Angela Hausman, PhD is a marketing professor at Howard University in DC. She also owns Hausman and Associates, a full-service firm operating at the intersection of marketing and social media. She blogs at Hausman Marketing Letter, where she shares marketing expertise with businesses and brands. Dr. Hausman has written over 100 scholarly articles, contributed to several books, and written an eBook on how to create social media marketing success, available free. She is a frequent contributor to Business2Community.
18. Nancy Harhut
Nancy Harhut is Chief Creative Officer at Wilde Agency, where she combines marketing best practices with behavioral science in order to get people to act. She and her teams have won over 200 awards for digital and direct marketing effectiveness, including two 2013 International Echo Awards for Nationwide Insurance and TripAdvisor.com. A sought-after speaker at industry events, Harhut has shared her expertise with audiences ranging from Moscow, Russia to the US Department of Defense.
19. Carmen Hill
Content and Social Media Director, Babcock & Jenkins |@carmenhill
Carmen Hill is the Content and Social Media Director at Babcock & Jenkins, a leading B2B marketing agency, where she manages an award-winning content marketing practice and avidly pursue the best new ways to tell and share brand stories. Carmen has two decades of experience as a journalist, writer, marketer and content strategist. She is a SXSW speaker, webinar and industry roundtable presenter, guest blogger and active Twitterphile.
20. Kelsey Jones
Search and Social Marketing Consultant, MoxieDot | @wonderwall7
Kelsey Jones is the editor of Search Engine Journal and owner of MoxieDot, which helps clients around the world grow their social media, content, and search marketing presence. Initially going into journalism and print writing, Kelsey's B.A. in English and creative writing from Kansas State University has helped her craft content and internet marketing strategies for companies of all sizes. She has written for and worked with brands like Yelp, Gazelle, HeyWire, Under Armour, and Mizuno. Kelsey's columns have been published on Search Engine Land, Marketing Land, BlogHerald, SEMRush, ToDoist, and more. She enjoys consuming all kinds of content, both in digital and tattered paperback form.
21. Amanda Kahlow
Amanda has run an Enterprise B2B consulting company for 13 years. 6Sense Insights built a multi-channel B2B predictive modeling methodology called "ESP". ESP predicts when companies are going to buy (from our clients), what products they are going to buy, how much they are going to buy (relative to past purchase history), and when they are going to buy.
22. Jason King
Owner, Jason King Consultancy | @JKconsultancy7
By analyzing his clients individual needs, unique selling points and competitive environment Jason helps position them in the marketplace and promote their strengths to gain a competitive advantage. With the belief that small is good, Jason can help to prove that for Micro-Business and SME's.
23. Kent Lewis
President, Anvil Media | @kentlewis
With a background in integrated marketing, Kent Lewis left a public relations agency in 1996 to start his career in search engine marketing. Since then, he’s helped grow businesses by connecting his clients with their constituents via the Internet. In 2000, Lewis founded Anvil Media, Inc., a digital marketing agency specializing in search engine and social media marketing for Fortune 2000 companies. Under his leadership, Anvil has received recognition from Portland Business Journal and Inc. Magazine as a Fastest Growing and Most Philanthropic Company. Kent reveals best practices for social media analytics in this OMI class, What to Measure in Social and Why.
24. Amanda Maksymiw
Amanda Maksymiw is the content marketing manager for Lattice Engines, a Big Data for sales and marketing company in Boston, MA. She is responsible for setting and managing the Lattice’s content marketing and social media strategies including creating, producing, and publishing engaging content. Throughout her career, she has advised and worked with several technology startups on their content strategies. In 2012, Amanda was named Content Marketing Tactician of the Year by the Content Marketing Institute.
25. Jason Miller
Senior Content Marketing Manager at LinkedIn
Jason Miller is the Senior Content Marketing Manager at LinkedIn leading the content marketing and social media strategy for LinkedIn Marketing Solutions. Previously he was the Senior Manager, Social Media Strategy and Content at Marketo where he led the company’s global social media and content strategy driving over 1 million dollars in pipeline annually. He is the author of How to Optimize Your Social Media Channels for Lead Generation, The Big Marketing Activity Book, and co-author of The Definitive Guide to Social Marketing and The Definitive Guide to Event Marketing. Jason is a regular contributor to top marketing blogs Copyblogger, Marketing Profs, Content Marketing Institute, Social Media Examiner, Social Media Explorer, Convince and Convert, and more. Before Marketo, Jason spent more than 10 years at Sony Music entertainment developing and executing marketing campaigns around the biggest names in music.
26. Stephanie Miller
Stephanie Miller, VP, Communications and Member Engagement, DMA |@stephanieSAM
Stephanie Miller is a relentless customer advocate and a champion for marketers creating memorable online experiences. A digital marketing expert, she helps responsible data-driven marketers connect with the people, resources and ideas they need to optimize response and revenue. She speaks and writes regularly and leads many industry initiatives as VP and “Chief Listening Officer” at DMA.
27. Jon Morris
With more than a decade's worth of digital marketing experience, Jon Morris, CEO and Founder of Rise Interactive, launched the business in Chicago in 2004. Since its inception, the company has seen triple digit growth every year. Morris is recognized as an industry thought leader who has pioneered a new discipline of online marketing—Interactive Investment Management (IIM). He has presented on main stages, workshops, webinars and more for groups such as Search Engine Strategies (SES), The New Media Optimization Summit, Chicago Association of Direct Marketing, The University of Chicago Booth School of Business, Online Marketing Summit, iStrategy and Vistage. As the CEO of Rise Interactive, Jon Morris brings to bear more than 15 years of IIM experience, including client relationships with Lexmark, Dale Carnegie Training, ULTA Cosmetics and Allstate Motor Club. Morris also serves as Instructor of Web Analytics at the University of Chicago Booth School of Business.
28. Chris Muccio
Chief Technopologist, SFGI / Catapult Interactive Inc
Chris Muccio is a seasoned executive with a pattern of success in large businesses and start-up companies. Today, as a Hubspot Certified Partner, he has evolved with the digital world to be a leading voice in digital business development and branded content. Among his various achievements, he wrote one of the first books on LinkedIn that became an Amazon Best Seller.
29. George Musi
Head of Cross-Media Analytics, DG-MediaMind
George Musi is responsible for developing and leading DG-MediaMind’s proposition, capabilities and offering for data analytics and insights solutions for the purpose of supporting multi-screen campaign strategy and planning, measuring campaign effectiveness and impact, and optimizing campaign dollars. George has 17 years of expertise in marketing, media research, analytics, and insights consultancy. He has deep domain knowledge and experience with a variety of TV, digital (including mobile) and cross-platform research methodologies, data (such as transactional, behavioral, demographic, attitudinal, social media, CRM, etc.), measurement tools, and systems, which he has leveraged to developed research and analytic solutions (including marketing mix, optimization, predictive, attribution, etc.) to help advertisers and agencies understand campaign performance and effectiveness across platforms, devices and screens and make better media allocation decisions at strategic, tactical, and operational levels.
30. Amanda Nelson
Amanda is manager of content for salesforce.com, leading a team of writers to create sales, service, marketing, and mobile content that's helpful, relevant, and lead-driving. She has a background in account management from interactive and full service advertising agencies. Amanda has spoken at over a dozen conferences and has won awards from the Direct Marketing Association, Content Marketing Institute, Publicity Club of New England, American Banker Association, New England Direct Marketing, University of Hartford and the Advertising Club of Connecticut. Amanda is passionate about content marketing, community management and border collies.
31. Susan Newman
Brand visibility designer and marketing director, Susan Newman Design Inc.
Susan Newman is celebrating 20 years in business as a brand visibility designer and marketing director. Susan Newman Design Inc., specializing in innovative branding and design for businesses, entrepreneurs and creatives, opened in fall 1993. For the past several years, this New Jersey-based businesswoman has defined herself as a brand visibility designer – a hands-on master communicator who shows companies and individuals how they can build their presence globally across all media.
32. Phil Paranicas
Director of Product Development, ThomasNet
Phil thrives in the fast-paced world of digital media where ThomasNet is serving a new generation of B2B professionals by helping their businesses connect, collaborate and grow. As the Director of New Product Development, Mr. Paranicas is responsible for creating new products and services that support the ThomasNet’s mission to help bring buyers together with sellers. His team is focused on innovating Internet-based solutions to address real-life business challenges. Completely at home in this new role, Mr. Paranicas brings 20+ years of expertise in both traditional and online B2B marketing, quality management and communications. Prior to this, Mr. Paranicas spearheaded ThomasNet’s Digital Media Team which develops effective social media, SEO and email marketing programs for the manufacturing community. He is a well-known speaker and author on all areas of digital media. Before joining ThomasNet, Mr. Paranicas was president of a leading digital marketing agency, specializing in website design, SEO and social media. Mr. Paranicas has a M.B.A. in Quality Management, and a B.A. in Management and Communications from Dowling College, Oakdale, New York.
33. Chad Pollitt
Chad Pollitt is a decorated veteran of Operation Iraqi Freedom and former Army Commander; a member of a Forbes Top 100 List, and the Director of Marketing at DigitalRelevance. He's a regular contributor to the Huffington Post and has been published in dozens of newspapers, magazines, and other websites throughout the world.
34. Kevin Popovic
Kevin Popović is the founder of Ideahaus®, a creative communications agency that helps businesses figure out what to say and how to say it to their target markets. He is a nationally recognized sought-after speaker and author of 20YEARS Communications: 20 Leaders, 20 Questions, 100’s of Lessons, 20 leaders from different corners of the industry answer 20 questions on the evolution of communications, providing insight to where communications was, is, and will go.
35. Ramesh Ramakrishnan
Ramesh Ramakrishnan, a marketing and organization culture enthusiast, is the Founder of RR Marketing Advisory and author of www.futuristCMO.com. He focuses on marketing/ad/social media technology, IT industry and emerging business models. He has held various leadership positions across EMEA marketing, 3rd party advisory and analyst relations in the enterprise information technology products and services sector.
36. Chris Raulf
Chris Raulf is founder of Boulder SEO Marketing, a boutique online marketing agency located in beautiful Boulder, Colorado. The company assists local, national as well international clients with all of their SEO, social media and content marketing needs. Chris recently co-founded Piste Group, a business planning, marketing, sales and communication strategy consulting company and frequently presents and hosts and moderates marketing and business related events. Chris has two amazing kids, plays soccer, loves to ride the trails around Boulder, is an avid yogi and enjoys everything that Colorado has to offer. He has over two decades of hands-on online marketing consulting experience and gets a kick out of working with smaller and ambitious companies. Learn more and connect with Chris on LinkedIn.
37. Denise Roberts McKee
Denise McKee is the Chief Operating Officer at AboutFace Media, which creates branded documentary videos for the web. Denise’s decades of work within mobile media, gaming, and independent film industries includes teaming up with, and creating award-winning initiatives for, leading brands such as Time-Warner, NBC Universal, Bravo TV New Media, and Rachael Ray. Also a speaker, Denise brings her years of experience to conferences and seminars worldwide, with a focus on content development and marketing.
38. Paul Roetzer
Founder and CEO, PR 20/20 | @paulroetzer
Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency; author of The Marketing Agency Blueprint (Wiley); and creator of Marketing Agency Insider, the hub for a more open and collaborative agency ecosystem, and Marketing Score, a free assessment tool and marketing intelligence.
39. Ernan Roman
Recognized as a marketing thought leader, Ernan was inducted into the Marketing Hall of Fame for creating three transformational methodologies: Voice of Customer (VoC) Relationship Research, Opt-In Marketing and Integrated Direct Marketing. He was named by Crain’s BtoB Magazine as one of the “100 most influential people in Business Marketing”. ERDM specializes in conducting Voice of Customer research to identify Customer Experience strategies that generate significant increases in response and revenue. Clients include IBM, MassMutual, QVC, NBC Universal, Microsoft, and Symantec Corp. As a leader in providing VoC research-based guidance, ERDM has conducted over 10,000 hours of interviews with clients' customers and prospects to gain an in-depth understanding of their expectations for high-value relationships. Ernan’s latest book on marketing best practices is titled, “Voice of the Customer Marketing: 5-Step Process to Create Customers Who Care, Spend, and Stay”. Ernan writes the widely read and Huffington Post published blog, “Ernan’s Insights on Marketing Best Practices”. His other books include “Opt-in Marketing” and “Integrated Direct Marketing.
40. Dayna Rothman
Senior Content Marketing Manager, Marketo
Dayna Rothman is the Senior Content Marketing Manager at Marketo, a leader in the marketing automation space, and author of Lead Generation for Dummies, coming out in March 2014. Dayna leads content creation and strategy at Marketo and is the managing editor for the Marketo blog.
41. Jasmine Sandler
CEO, Agent-cy Online Marketing | @jasmine_sandler
Jasmine Sandler is a veteran in digital marketing. She was recently named (2013 and 2014) as a Top 40 Global Digital Marketing Strategists by the Online Marketing Institute. She has over 15 years’ client experience in helping corporations use the web to drive online brand awareness and generate new business. Some of her clients include: Citibank Mortgage, Intercall Corporation, Interactive Edge, Doublerock Corporation and hundreds of others. She is the founder and CEO of Agent-cy Online Marketing, Inc. and consults in digital strategy for mid-enterprise B2B global corporations.
42. Matthew Savare
Partner, Lowenstein Sandler LLP
Named as one of Variety’s “Best and Brightest” upcoming entertainment and media attorneys, Matt Savare is a trusted and dedicated advisor to his clients regarding all things digital: content, data, and advertising. Matt is a partner at Lowenstein Sandler, LLP, and he focuses his practice on whatever his clients need, which most frequently involve new and social media, digital advertising, intellectual property, technology, privacy, and entertainment issues. He is a frequent author and speaker in those areas, and has founded a technology startup in the entertainment, sports, and technology space. Learn more about these areas by enrolling in his OMI e-learning course, Intellectual Property and Social Media, and connect with him on LinkedIn and Twitter.
43. Nick Steeves
Chief Product Officer, Wishpond
Nick Steeves, Chief Product Officer, Wishpond: Nick is Chief Product Officer at Wishpond. Wishpond makes it easy to run contests and promotions on social networks. He and his team discuss social media for small business at blog.wishpond.com
44. Kaila Strong
Kaila Strong is the Director of Client Strategy at Vertical Measures, a Phoenix based search, social and content marketing company. Kaila works with her team of internet marketing specialists to market client websites online, obtain links, and improve metrics. She also works with clients to strategize their current link building campaigns and SEO campaigns.
45. Bonnie Taylor
Bonnie Taylor is the VP of Strategic Marketing with the Washington D.C. Metro based marketing firm, CCS Innovations, LLC. Her close to 20 years of experience spent growing companies and generating large-scale awareness has included working with some of the world's biggest brands, such as Coca-Cola, Revlon, Deloitte, as well as countless mid-size and smaller companies in local, national, and international markets. Ms. Taylor has taken two companies from a single office without a marketing program to worldwide growth in just a few years, earning Inc. 500 and Business Journal 'Fastest Growing Company' awards along the way. Not one to always work behind the scenes, she is an internationally published authority on marketing, branding, and corporate growth and performs extensive work with nonprofit organizations.
46. Pelin Thorogood
Pelin Thorogood, a new media marketing and analytics expert, is CEO and a board director of Anametrix, the first cloud-based, real-time marketing analytics platform. Previously Pelin served as CMO of WebSideStory (acquired by Omniture/Adobe). She was named one of the '20 Women to Watch' in sales lead management both in 2011 and 2012. Pelin holds a B.S. in Operations Research, Masters in Engineering and MBA degrees, all from Cornell University, where she also serves as Executive-in-Residence for the Johnson Graduate School of Management.
47. Katherine Watier Ong
VP Online Strategy and Market Insights, Ketchum Inc.
Katherine Watier Ong, a Washington DC based digital strategist with nearly ten years of experience in SEO, social media, online paid and web analytics. Katherine provides online marketing services for Ketchum's clients globally including NY State of Health, HHS, Express Scripts, Gazprom, Cleveland Clinic, Hershey, and others. She has more than 17 years of experience in communications strategy and online delivery of communications messages, including 8 years of SEO, social media, SEM, and web analytics management.
48. Adam Wexler
Founder and Chief Strategy Officer, Insightpool
Adam Wexler is the Founder and Chief Strategy Officer of Insightpool, The Leader in Social Engagement Optimization. The software helps many of the most innovative brands in the world like Home Depot, Intercontinental Hotels Group and The Weather Channel drive their social goals and develop stronger relationships with their key influencers, prospects and customers. Insightpool was spawned from the creative social media marketing tactics Wexler employed on his prior startup, GoRankem, where they sought to reach a wide audience on a non-existent marketing budget (outside of being the first successful web startup to successfully raise money via Kickstarter's crowdfunding platform). Over the years, Adam has been invited to speak in front of thousands of students and event attendees about social media and entrepreneurship. Additionally, Adam has written for a wide variety of publications such as The Huffington Post, Digiday and Direct Marketing News. At different times, Adam has also been the voice behind numerous brands on social media including Sprite, NCAA March Madness and the band Cracker.
49. Kelly Wrather
Senior Manager of Content Marketing, Kenshoo
Kelly Wrather is the Senior Manager of Content Marketing at Kenshoo, a digital marketing technology company that engineers premium solutions for search marketing, social media, and online advertising. Prior to joining Kenshoo, she helped launch the Accuen brand, the trading desk of Omnicom Media Group. A graduate of Boston University's College of Communication, her previous experience also spans social media and online community management. Kelly contributes a monthly column on SearchEngineWatch.com covering topics across search, social, and beyond.