Month: October 2016

Surviving the First 90 Days with a New Client

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New Client Relationship

New Client Relationship

Signing a new client is one of the most thrilling experiences in the business world. But it can also be a dangerous venture.

The first 90 days are crucial to the success of your relationship with your client. This new change is bound to be stressful for your client, especially if they are just coming out of a bad business-vendor relationship. Don’t let that hold you back.

Help your client ease into this new partnership by following these tips.

  • Learn About Your Client’s Previous Supplier
    Understanding how your client worked with its previous vendor will help you gain insight into:

    • What worked and what didn’t in your client’s previous relationship
    • How difficult this transition is for your client
    • How you should modify your style to meet your client’s style

Form your new relationship around these details, and your client will be more inclined to trust and rely on you to fulfill their needs. Build a system based on what has worked not only for your company in the past but what has worked for your new client. Do this, and you’ll build a successful and lasting relationship.

  • Recognize the Difficulty of This Transition for Your Point of Contact
    Your client may be hesitant to invest a large sum of money into your services at first, especially if their previous vendor wasn't what they expected. Try not to push any services on your new client that are outside their budget or that the company is not yet comfortable with.

    Worse yet, this change may have been sprung on your point of contact (POC) without his/her input. As if this alone isn’t stressful enough, your POC’s superiors are breathing down his/her neck about this new commitment - on top of all the other responsibilities your POC juggles on a daily basis.
  • Listen to Your Point of Contact
    In order to properly gauge the status of your client’s transition, pay close attention to the way your POC communicates with you. Each time he/she speaks with you, sends you an email, etc., find out what your POC is really saying.

    • Is he/she stressed?
    • Does your POC trust your company?
    • Does he/she believe in you yet?

Over the first 90 days, communicate with your POC over the phone as much as possible and attempt to understand his/her feelings. Ask lots of questions. Listen to their tone of voice. Stay up to date on company happenings that might be influencing them. Speaking with your POC over the phone also helps build assurance that your new client’s project is in trustworthy hands.

  • Acknowledge and Resolve Any Concerns
    Relationships can get tense with particularly touchy transitions. Always listen closely to your POC and his/her superiors in order to determine the best route for resolving any conflict that may arise. Acknowledge their concerns and develop a strategy that works for your POC’s team and yours to best address them. Present the strategy both verbally and through email, so both sides have documented evidence and your POC has an eased conscience. You can even go so far as to have your management schedule weekly calls with your POC’s management to ensure all is moving well, until everyone is confident in the progress of the project.

The first 90 days with a new client are similar to adjusting to any new constant in your life, new roommate, new job, new pet, new boss. Each side has expectations and perhaps even fears. But it is in weathering these times of stress gracefully and productively that friends are made. Don't underestimate how a healthy business relationship during this initial time can help solidify your status as a trusted vendor.

Want to learn more about any of the topics discussed in this article? Browse over 400 classes in the digital library at OMI. Ready to start learning? Sign up here.

 

Kaye’s work at Web Talent Marketing includes working closely with the client relations team to ensure exceptional service and strategies are provided to our clients.  Additionally, her role includes new business development as she builds channel partnerships and leverages previous business relationships.

 


What’s the Best Strategy When Making a Viral Video?

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While some people might get lucky when it comes to getting a video to go viral, most of the time when it comes to videos made by brands, there is a highly tactical strategy in place before the video ever gets made. Did you know for example that the average viral video is anywhere between 15 seconds and five minutes. 15 seconds you might ask? Well think about Vine and its highly popular six second loops.

The golden rule of course for making any video with the aim of getting it to go viral is to focus on extracting an emotional response from the video’s target audience. Whether your aim is to make them laugh through slapstick comedy antics, make them cry with a heartfelt sob story or make them angry by purposely portraying a controversial topic in all its grandeur, the bottom line is connecting your audience with a story they will want to watch.

Have a look at the below infographic for a snapshot of top tips to assist you when planning a viral video, or for a more in-depth read around the strategies behind them, see this guide produced by One Productions.

one-productions-top-tips-to-make-viral-videos-igWant to learn more about any of the topics discussed in this article? Browse over 400 classes in the digital library at OMI. Ready to start learning? Sign up here.

 


Top Lead Generation Strategies for Startups & Small Businesses

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43864555 - lead generation - letters on wooden desk with laptop computer and a notebook. 3d render illustration.

Let’s face it. Running a business is a lot of work.

You have to deal with long hours, sleepless nights and tight budgets. Tons of things that just suck the life out of you. Stress just keeps on building. But you’re cut out to be an entrepreneur and never give up.

You figure out that digital marketing is the next big thing, your ultimate chance to best the competition. So you launch a website, write several blog posts, and create social media accounts to share stuff. But for some reason it’s just not working.

Why?

Sergey Grybniak, a digital marketing expert and founder of clever-solution.com, knows the answer. He’s sure that owners of small businesses and startups make one very glaring mistake: They focus on driving visitors, not generating leads.

I am going to interview Sergey to find out more about the best lead generation strategies that bolster conversion rates and are guaranteed to shoot revenue through the roof.

Sergey, what’s the thing with lead generation?

Generating leads is the most important objective for every business owner. And you know why? Because leads mean money.

Let’s have a closer look at how businesses do digital marketing. They are obsessed with getting more visitors, and invest thousands of marketing dollars to drive traffic to their product pages.

While having lots of visitors is vital, it doesn’t make sense if a business lacks the tools to convert and close them. If owners just tried to capture leads, they would turn their marketing into an effective revenue generator. But what they actually do is more like using carpet bombing vs. laser-targeted missiles.

Businesses need money. So, let’s get to the point. What’s your first lead generation strategy?

This strategy is quite hard to master: Learn the mechanics of online lead generation.

Most business owners are bad at lead generation because they know nothing about it. Let’s do some learning together, shall we?

The lead generation process is based on four crucial elements: offer, CTA, landing page and form.

Your product or service is your offer. And your goal is to make it irresistible.

How? Rely on psychological tips and tricks. Use limited-time and limited-quantity offers to show your prospects that they may be missing out on a good offer. The law of scarcity will spur them on to convert.

You can rely on a tried-and-tested tribal effect as well. Convey a message that others love your product and reduce anxiety with social proof. Humans often copy each other – take advantage of it.

Your next element is call-to-action. Ensure that your CTA:

●  Stands out “above the fold”

●  Has a clear copy

●  Is linked to a dedicated landing page

●  Matches with the landing’s title

A landing page is your secret sauce. Use it wisely to reinforce the message about your product's benefits.

How? Well, tweak and test relentlessly until you come up with:

●  A catchy title

●  A subtitle with the offer description

●  Up to five “value” bullet points

●  A visually appealing image

●  A clickable and noticeable CTA

●  User-friendly social buttons

●  A neat form to fill out

The final element is a conversion form. Test it well because users hate long, unfriendly forms. Minimize the number of fields to fill out.

When you master these four elements, your conversion rate will improve. And, moreover, you will have a clear picture of how your funnel with the sales prospects is actually doing.

This strategy isn’t a dark art but still rather complex. What about the second one?

Unfortunately, it’s not too simple either: Rely on multi-channel lead generation. You should promote your product using as many marketing channels as you can.

Blogging, email marketing, social media, organic search – every little thing matters.

Though it takes some time to learn how to capture leads with blog content, emails, social posts, or through organic search, it’ll help you get the right marketing mix to spur your business on.

And what can any business owner do right now? I mean, do you have any kind of a foolproof strategy?

Absolutely! And this one is just a piece of cake: Register on lead generation platforms.

There are dozens of platforms to drive free leads from. As a rule, these are digital marketplaces. Your goal is to find ones that fit the needs of your business.

If you lease cars, search for marketplaces that provide car leasing services (e.g. Carvoy, ZipCar). If you own more of a mixed-bag company, register on jack-of-all- trades marketplaces (e.g. Opporty). Want to make a bigger splash in the travel industry? Get your company noticed on Vericost or Rome2rio. It is a little more difficult than just submitting your company to some directory. You should be connected to information distribution networks. But once it is done you can get get a significant amount of orders absolutely for free.

There’s no shortage of examples.

And it’s not rocket science! Just find a marketplace, register, and bring in leads to your website. Anyone can do it.

Any final thoughts?

I’d like to sum it up. Basically, you have five strategies to generate leads:

  • Learn about online lead generation mechanics
  • Utilize multiple marketing channels
  • Register on lead generation platforms (marketplaces)
  • Build strategic partnerships
  • Hire a professional digital marketing agency

The first four depend on each other in a sense that they require hard work and constant fine tuning on your part. The fifth is a one-size-fits-all strategy.

Thanks for joining me, Sergey. Pleasure talking to you.

Interested in digital classes on the topics discussed above? OMI recommends the below classes to get started:

Increase Lead Generation Quality, Conversion, and Velocity, Creating Content that Converts, How to Build a Lead Nurtuting Campaign, and How to Generate High Quality Leads with Paid Search

Want to learn more about any of the topics discussed in this article? Visit the Online Marketing Institute  to browse over 400 classes in the digital and social media marketing space. Ready to start learning? Sign up here.

 


9 Ways to Save Time on Your Social Media Efforts

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SOcia

Social Media Network

Social media has become a crucial part of any online business. Social media provides a number of benefits, including  additional exposure  for your content. This can lead to increased brand awareness, and potentially position you as a thought leader if you are putting out great and useful content.

But social media isn’t only about brand engagement, it can also be an additional avenue for customer service. Customers these days assume a social channel is an opportunity to reach out, interact, and get help. Having an active social media presence can help you get closer to your customers, and potentially serve them better.

All the benefits aside, it does take a lot of time to manage social media networks.  Here are nine ways to make sure managing your social media doesn’t turn into a full time task.

# 1 – Understand how each social network  works

Before you start creating profiles everywhere, spend some time learning about each social media network. Find out which kind of content they are more likely to host, how the conversations happen there, and which formats are the most popular.

Want to dig deeper into understanding how each social network works? OMI suggests 5 Fundamentals of Integrating Social Media Into All Digital Efforts, check it out here

# 2 – Understand your target audience

You need to know where your target audience hangs out, which social networks they prefer, and what they chat about. It's important to try to find a trend in the kind of content they share most often. Use these findings to guide your post creation.

# 3 – Learn your competitors

Find out which social media networks your competitors have joined, and what kind of content  they provide.

To ensure that you won’t be following the wrong role model, read the comments shared on your competitor's content to learn how your audience reacts to them, and how often their posts get shared. Use these findings to guide your post creation.

# 4 – Read and watch what experts are saying

Read and watch what other digital marketing experts are saying about social media and it’s use and evolution. They are highly specialized professionals. Follow their social channels so you can stay up to date and adapt quickly.

# 5 – Ask for help

If you can’t do it all, ask for help. Help may come in the form of another  person to support you or you can enlist some of the best tools or apps, such as:

  • Hootsuite: Hootsuite will let you create, schedule, and publish your social media posts much faster and more efficiently. Hootsuite will also provide you with analytics reports and courses to improve your social media skills.
  • Buffer: Another content automation tool. Try both, and see which you prefer.  
  • Smart Paper Help: An online writing service specialized in writing any kind of text. Their team of professional writers can also help you to edit and proofread your content.  
  • Sprout Social: If you have a social media team in place, get them organized with several collaboration and sharing features that will allow them to work as a group in a much more efficient fashion. 

Want to learn more time saving tips for executing high performance social media marketing programs? OMI suggest Social Media Marketing Best Practices for SMB's, check it out here.

# 6 – Create a content vault

You probably spend a lot of time looking for images, resources, videos, and other materials to round out your content.  

To avoid burnout, create a content vault, a kind of library where you will keep all materials that you will need to create your posts so you can easily access them and don’t waste time browsing around.

# 7 – Brush up your skills

Pay attention to each part of the creation process, and check if anything needs improvement. It might be your writing, it might be the way you do research online, it might be how you choose and prepare the visual resources.

As soon as you identify what is slowing you down, either find a way to outsource that part, or find the time to practice.

# 8 - Plan your posts in advance

Create a month by month spreadsheet, and list every post you will create, the topic to be covered, where it will be published, the visual resources that will go with it, when you will publish, and which goal you are trying to achieve.

This upfront work will make the process much faster down the road.

# 9 – Use monitoring tools

Last but not least, you should consider adopting tools and services so you have a better view of how your content is performing. Some good options are Google Alerts to get daily or weekly updates of your chosen keywords. Or you can use Topsy or Social Mention to provide you with real-time information about your social media accounts.

The bottom line

There  are a number of  ways to save time on your social media efforts. Some of them will cost you some money, but most of them won’t be noticed by your budget.

Good luck!

Interested in getting certified in Social Media? Check out OMI's certification in Social Media Marketing, here.

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Want to learn more about any of the topics discussed in this article? Visit the Online Marketing Institute  to browse over 400 classes in the digital and social media marketing space. Ready to start learning? Sign up here.

About the author:
Rick Riddle is a marketing consultant and an up-and-coming blogger whose articles aim to help people with digital marketing, blogging, entrepreneurship, and career. Feel free to follow Rick on twitter and LinkedIn.

 


How to Use the New Twitter Dashboard For A/B Testing

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Business Brainstorming Colleagues Corporate Concept

A/B Testing Social Media

Among today’s top social media platforms, Twitter is unique. It has the defining characteristic of being limited in post length, along with a breakneck pace at which content is generated. This combination of short messages and fast consumption make it a perfect place to perform A/B testing that quickly produces actionable results.

While basic A/B testing has always been possible on Twitter, the new dashboard offers a huge boost in analytics and data capture. Given this new development, I’m going to show you how you can test a variety of factors with A/B testing on the Twitter platform.

What Can I Test on Twitter?

Let’s start by looking at your options for testing on Twitter. It’s easy to assume there’s not much to gain from posting short messages that disappear as quickly as they appeared, but this accelerated lifespan of posts gives us the opportunity to test a wide variety of factors:

  • Specific wording, keywords, and message lengths
  • Your overall tone (witty, sarcastic, positive, casual, etc.)
  • The number of hashtags and their relevance to the content
  • Comparing different images or videos when paired with tweets
  • The days and times you send out tweets

All of these are excellent things to test with some clever strategies and use of the Twitter dashboard. This will result in new ways for your to generate leads on Twitter.

Getting Started With A/B Testing on Twitter (Using The New Dashboard)

Typically, A/B testing is done when you’re making a website and testing design elements, but the same principle can be applied to Twitter as a means of better understanding your audience and their preferences on this social media platform.  

Here’s a step-by-step guide to testing on the Twitter platform that also incorporates the analytics features from the new dashboard.

Step One: Setup Your Twitter Dashboard 

Start by heading to dashboard.twitter.com to get started with these new tools. Once you arrive on the page, click the “Try Twitter Dashboard” button.
twitter-dashboard

Once you’ve done that, you’ll be taken to a page where you’re asked to describe your business. 

The next step in the process involves selecting the terms and keywords you want to monitor on Twitter as a whole. Here you could input anything related to your company or simply your company name in order to track any relevant mentions.

Once this is set up, you’ll be able to see all your mentions in one place without having to use a third-party app. This is great for tracking purposes and catching opportunities to engage with your audience.

twitter-dashboard-categories

Another great feature is the ability to schedule tweets within the dashboard, which further eliminates the need for third-party tools. We’ll cover the analytics portion later in this post, but for now, you should familiarize yourself with the dashboard as you prepare to start A/B testing.

Step Two: Construct Your Tweets

As with any good A/B test, you should focus on a specific factor, or a few specific factors, you’re looking to test. Keep everything else the same as a control so you can accurately observe the differences between the two tweets.

As an example, let’s say I’m promoting a new post on my blog about succeeding on today’s social media platforms. I want to test two different tweet lengths to see which one gets more engagement.

I’ll start by creating two tweets: one short, and one long:

twitter-short-tweet

twitter-long-tweet

Next, I’ll schedule each one at different days and times. I’ll choose different times to tweet so I can measure which one performs better and how the day/time affected that performance. This is a great first step, and it will provide a framework for what days and times work best for my audience.

It’s also worth noting that you can use a tool like Bitly to shorten the length of your URL. This is an excellent way to gain back more character counts in your tweets. Once we’ve finished sending out these tweets, it’s time to track their performance!

Step Three: Track Performance

When you enter the analytics portion of the Twitter dashboard, you may find yourself overwhelmed with all the new data. You can track a variety of factors ranging from 7 to 60-day intervals.

Here’s what you can see at a glance:

  • Tweet performance
  • Media tweets
  • Replies
  • Follower growth
  • Overall performance
  • Profile visits

Within the “tweets” tab you can see how specific tweets performed. This is where you’ll find the information you need to judge your A/B testing. While the main dashboard shows how many likes, retweets, and replies it received, you can look at the engagement totals with a single tweet by going into the analytics of the dashboard.

You can export the data to a CSV to see the breakdown by engagement type. You'll also be able to see what interests your audience members, broken down my industry. This will give you valuable insight into the types of topics that will resonate most with them.

The detail doesn’t stop there. You can go deeper by looking at the demographic tab, which breaks down the location, income, and gender of your followers. All of this can be used to inform your A/B testing and provide valuable feedback on each of your efforts.

Step Four: Expand Your Efforts, Never Stop Testing

With A/B testing, your job isn’t finished after one test, or even ten. Intermittent testing only serves to give you incomplete data. You need to create a consistent testing schedule that’s ongoing to continuously tweak and alter your approach.

Here are some steps to take as you move forward with your testing:

  • Repeat tests on different days/different times
  • Incorporate additional variables like promotions and CTA tweets
  • Move past Twitter and start testing on other networks

While Twitter is at the forefront of analytics with their new dashboard, that doesn't mean you can’t apply these same concepts to A/B testing on other platforms. Using this strategy will allow you to ensure that everything you post on social media resonates with your audience and increases engagement.

Remember, when you get your results, you should employ a method of observing and applying the data you’ve gathered. Here is a process inspired by the scientific method of testing:

  • Start with a question
  • Pose a hypothesis (changing the length of a tweet will alter its performance)
  • Test your hypothesis with an experiment, in this case an A/B test
  • Analyze the data you receive on each tweet and draw a conclusion
  • Showcase your results to others on your team and move forward with new testing

This simple approach will allow you to create a routine for testing that moves smoothly from test-to-test.

Final Thoughts

A/B testing is a common practice for marketers and a major step in the optimization process. With Twitter’s new dashboard, you can bring this type of testing to social media to improve your engagement and performance with each new tweet.

How do you utilize A/B testing on social media? What experiences have you had with the new Twitter dashboard? Let us know in the comments!

Want to learn more about any of the topics discussed in this article? Visit the Online Marketing Institute  to browse over 400 classes in the digital and social media marketing space. Ready to start learning? Sign up here.

 


How to Create a Successful Online Ad Campaign to Accomplish Brand Awareness

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Man creating brand awareness campaign Concept

Man creating brand awareness campaign

While technology has significantly changed how companies market their products and services over the years, the guiding principles behind successful advertising campaigns have remained constant.

Before you launch an advertising campaign, whatever the media and channels, you first must know be able to answer these questions:

  • What is the marketing budget?
  • How long will the ad campaign run?
  • What are your marketing goals?
  • Who is your audience?
  • How will you measure your marketing goals?

It also helps to know what your competitors are doing. More on that later.

First things first

Let's not put the shopping cart before the horse, so to speak. That is, one of your first tasks is to determine the campaign's overall goal. If your goal is to sell products or services, you will be creating a much more aggressive campaign than if your goal is to increase brand awareness.

You can find a great deal of information on digital advertising campaigns designed to drive conversions. Somewhat less prevalent are articles focusing on the creation of online advertising campaigns simply designed to create brand awareness. We're talking apples and oranges or, in this case, conversions and clicks.

The ultimate goal of an online brand awareness campaign typically is to drive traffic to your site. Once the visitor clicks through to your site, you have the opportunity to educate and engage via relevant, valuable content. But we're getting a bit ahead of ourselves here.

Your ad campaign will be impacted by the factors listed above, which means you may have to tweak your original goals along the way. For example, if your original goal was simply to create top-of-mind awareness for your brand, you might want to inundate the web with banner ads. You would place ads based more on reach and frequency than on targeting a specific audience. However, if your online marketing budget is limited, you probably would have to rethink such a broad-based approach.

Consistency is key

You may not be able to blanket the web with your banner and search ads, but you can (and should) be consistent in your creative efforts. In doing so, you will build visual recognition with your online audience. Over time, elements such as your color scheme, logo and fonts will instantly resonate with viewers.

The banner ads below are good examples of consistency in advertising. It just so happens the ads are promoting BP, which has had to dig its brand out of the PR hole created by the oil spill back in 2010. And with the release of the "Deepwater Horizon" movie, the BP brand may take a bashing again.

screen-shot-2016-10-01-at-11-40-46-am

A brand awareness campaign such as BP's hovers between the worlds of advertising and public relations. Because BP is already a known brand, the overarching goal may be brand awareness, with a campaign devoted specifically to altering the public's perception of the brand.

Note, too, the call to action (CTA) for each of the banner ads. It is not an "in-your-face" CTA like BUY NOW. Instead, the CTAs encourage the viewer to "Learn more" or "Read the Report." In the most simplified sense, brand awareness campaigns are soft sell vs. hard sell.

In fact, your brand awareness campaign could be the precursor to a straight sales campaign. This ties in perfectly with the consumer buying process:

AWARENESS --->  RESEARCH --->  EVALUATION --->  COMMITMENT

Just keep in mind that it most likely will take longer to see results from a brand awareness campaign. Patience and persistence will pay off in the long run.

If you want to learn more about brand strategy and awareness, OMI recommends How To Be The Most Talked About Brand. 

How to get the most bang for your buck

The Google Ad Network is a popular choice for setting up a digital advertising campaign. According to Google AdSense, the most successful banner ad sizes are:

  • 336x280 large rectangle
  • 300x250 medium rectangle
  • 728x90 leaderboard
  • 300x600 half page
  • 320x100 large mobile banner

Whether you're resizing an image within each ad or the ads themselves, this can eat up a lot of valuable time. That's when a tool like the Image Resizer comes in handy. Simply upload your image, plug in the desired width and height in pixels, and you've got yourself a resized image.

The tool also comes in handy when prepping ads and images for social media. That's right, don't overlook advertising on social media sites. These can be particularly effective for brand awareness campaigns. Admittedly, it all can be a quite overwhelming. Here's a helpful guide to ad sizes on social media.

With search engine marketing (SEM) campaigns, be careful in your keyword bidding. If you're running more than one campaign at a time, you don't want to bid against yourself. With Google AdWords, you can use the AdWords Editor to avoid duplicate keywords.

As mentioned above, it's important to know what your competition is up to online. This is especially true when it comes to keyword bidding. Your competitor may be bidding on your brand name, and you can return the favor.

If you want to learn more about Social Media and Branding, OMI recommends Brand Advocacy Strategies for Social Media.

Getting them to 'click' with your content

So someone clicked on your ad and ended up on your website; now what? Your first inclination might be to take the visitor to your home page. For best results, however, create a dedicated landing page. Even better, create (and test) several landing pages to see which ones perform best. If you don't have the bandwidth or budget to design multiple landing pages, use an online service such as Unbounce, which provides landing page templates (no HTML coding needed).

The content on the landing page should follow search engine optimization (SEO) best practices. It also should be tailored to complement the banner ad. That way, when the visitor arrives at your page, there is no disconnect. It's a seamless experience. We often think of site design and functionality when we're discussing user experience (UX), but content also can dramatically affect the online experience.

Are we there yet?

How do you know if your brand campaign is a success? Many marketers are leery of brand awareness campaigns because they can be more difficult to measure. But that's the beauty of digital advertising; it's easy to track your campaigns online.

In addition to monitoring your Google and other paid search campaigns, you can use Google Adwords Keyword Planner and Google Trends to track the volume of searches for your brand name.

Be sure to conduct social listening, as social networking sites offer keen insights into how consumers react to your brand (or not). Several social listening platforms, such as Hootsuite, offer both free and paid plans.

Assuming you've integrated an email component into your online campaign (as you should), you also could conduct a survey to gauge brand awareness.

Want to learn more about any of the topics discussed in this article? Visit the Online Marketing Institute  to browse over 400 classes in the digital and social media marketing space. Ready to start learning? Sign up here.

screen-shot-2016-10-06-at-10-46-02-am

Darcy Grabenstein is a freelance copywriter with more than 20 years experience in print and digital advertising. In the digital world, she has worked extensively with e-commerce and email campaigns. Connect with her on LinkedIn.

 


10 Practical Tools For Writing Outstanding Content

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copywriter, gamer, freelancer, designer, man in headphones with beard at computer

copywriter, content creator, in headphones writing at computer

 

Writing cannot be taught overnight. It requires a lot of effort, knowledge, and dedicated time. Thankfully, the Internet today can provide almost everything we need, writing skills included. Online apps can provide certain guidelines, motivation, proofreading, editing, and many other useful tools to help you craft stellar content. By using them, a novice writer can become much more proficient in relatively short period of time.

However, with the endless number of these apps on the net, it can be cumbersome to find the ones that best suit your needs. So, I've created a list to help you wade through all of your choices, so you can get down to what’s most important - crafting amazing content.  

  1. Bubbl.us

Any writing project regardless of the size and intent requires a certain amount of time dedicated to brainstorming, which helps us come up with ideas about the structure, content, and plot. Bubbl is a great tool to help speed up the brainstorming process. Specifically, the site helps to organize the ideas you have about your project and customize them by using different colors, font, and text size. Other advantage - it's absolutely free!

  1. A-Writer

A-writer is a writing company that offers a wide range of services for the customer from native English speakers with PhDs. Although the primary focus of the site is writing academic works, the experts are capable of providing writing assistance for about every kind of written work, including novels, short stories, and promotional texts. The blog of the site is also a rich source of materials related to improving writing skills.

  1. ProWritingAid

This tool is used by thousands of writers around the world. It allows editing your work in a quick and efficient way by improving  readability and eliminating errors. The motto of the developers at ProWritingAid is to “turn good writing into great writing,” which is exactly what occurs on the website. This editing and proofreading online environment is rich in functions and can be tried for free! Moreover, the site has a blog with a wide variety of how-to articles related to writing.

  1. yWriter5

This site is home to a great tool for a specific group of writers: novelists. According to the site, the tool was developed by Simon Haynes, a skilled computer programmer and writer, who has done a lot of terrific works in both areas (for example, see the science fiction comedy series he wrote). The tool needs to be downloaded and works for Windows PCs only at the moment. It does require an Internet connection and provides the writer with the opportunity to break the work down into parts and keep track of all scenes, including unfinished.

  1. Q10

This is another downloadable software piece that transforms the computer into a powerful work station without any distractions and all kinds of goodies. The user only has to download a small installation file (400kb) and set up it on the Windows PC to begin enjoying the benefits of the program. They include spell check, grammar check, a timer to remind to take a break, word count goal for the day, word choice, automatic save, and many others. Also, it opens the document where the writer left off, which is very convenient. Another advantage of Q10 is support of a number of languages besides English, including Brazilian Portuguese, Spanish, Italian, German, Dutch, and Italian.

  1. Write 2 Lite

If you like to write on the go, this app could be perfect for you. It is compatible with iOS devices and great for about any kind of writing, including note taking, writing texts & markdown editing. Write 3 Lite data can be synchronized across the Apple devices and provides a very user-friendly interface. The app can be a great companion for those who get their ideas visiting places and otherwise being on the go because it does not require to look for pen and paper to make sure the train of thought does not leave. According to the developer, the app also has an Emergency Model that can be accessed only through a special pin to help the user in dangerous situations.

  1. Zen Writer

Another great piece of downloadable software the goals of which include minimization of the distractions and focus the user on the process of writing. All the essential formatting, proofreading, and editing functions are built-in, and they make the process very enjoyable along with the therapeutical music in the background. The screen of the computer becomes a completely distraction-free environment and the app prevents the notifications from distracting you from your writing (these functions are customizable). It is available for $9.90 and compatible with the Windows PC and devices.

  1. ByWord

This is a good and simple tool that allows the users to write the piece on one device and easily share it with others, regardless of the type of the content. It is available for both PC and Mac and also enables to export the work to various file types, including pdf and HTML. The developer proposes using iCloud and Dropbox to store the data without the risk of losing it.

  1. Wordcounter

According to the site of the tool, it ranks the most frequently used words in the text and highlights them to help to make it better. It is completely free and allows achieving amazing tasks, such as removal of small words, count the words in the text, and spot overused words and phrases. Wordcounter can be especially useful for writer working on SEO texts because it tracks to the number of keywords in the content.

  1. TextFixer

Do you often write lIKE tHIS, forgetting to turn the caps lock off? A Sentence Capitalizer is a tool capable of repairing such mistakes in a couple of moments. Forget the last time you had capitalization errors in your texts with this great app that only requires the content to be inserted in its online environment.

Summary

These apps and tools are great for novice and expert writers alike. They carry both essential and advanced functions that significantly increase the speed of writing and make the process enjoyable. Enhance your writing skills in no time with the help of some of these apps. Give them a try and let us know what you think.

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Scott Ragin is an experienced writer and content writing expert at Aussiessay. Scott loves guiding other people through their content marketing practice and shares his ideas as a blogger. Feel free to contact him at Facebook.