How the World Is Changing for Marketers Under GDPR

Editor's Note: GDPR is a policy that currently applies to businesses within the U.K, and to businesses with customers within the U.K.

Brand and Consumer Insights, digital advertising, Marketing & Advertising Technology

May 30, 2018 byChris Soames

4 Reasons Why SaaS Customer Training is Crucial to Your Bottom Line

According to Finances Online’s 2018 SaaS Industry Report, 73% of organizations estimate that all of their apps will be SaaS by 2020. This u

Brand and Consumer Insights, Marketing & Advertising Technology, Other

May 29, 2018 byVictoria Feder

5 Ways That GDPR Will Impact Your Facebook Ads

A version of this post first appeared on WordStream If you’re based - or advertise to customers - in Europe, there’s a good chance you’re f

digital advertising, Marketing & Advertising Technology, Social Media Marketing

May 23, 2018 byAllen Finn

How to Prepare for Google Duplex: Optimize for Voice Search and Position 0

The premier of Google Duplex—the search giant's latest and controversial addition to a growing suite of virtual assistants that depend

Marketing & Advertising Technology, mobile marketing, SEO

May 22, 2018 byJosh Jackson

GDPR And Digital Marketing: What Do You Need To Know?

A version of this post was first published at the Strategic Internet Consulting blog New legislation has been passed in the European Union

May 18, 2018 byFes Askari

Infographic: How to Build a High Converting Landing Page

All businesses know for a fact that to increase profitability index, one needs to ensure that their business is able to garner the right ta

Brand and Consumer Insights, customer journey, Other

May 15, 2018 byKristel Kinne

Click Fraud Detection and Prevention: A Complete Guide

Marketers are already aware that clicking on their own ads to improve campaign performance is against the rules of every major ad platform.

analytics, digital advertising, Marketing & Advertising Technology

May 8, 2018 byJoydeep Bhattacharya

7 Tools for SEM Marketers in 2018

In today's world, you can't just create a marketing campaign and hope that it will run on autopilot. In addition to tracking anal

May 1, 2018 byJane Hurst