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Archive: December, 2012

5 Ways to Improve Your Company’s Presence on LinkedIn

Most of us spend significantly more time working on our personal LinkedIn profiles than we do on our company pages—and that’s a shame. According to research by HubSpot, LinkedIn is 277% more effective for B2B lead generation than both Twitter and Facebook. With that in mind, I outlined 5 simple things you can do to […]

3 Ways to Improve B2B Digital Marketing in 2013

improve results

It’s an exciting time to be a B2B marketer. According the Corporate Executive Board, 60% of the B2B buying process now happens before a prospect ever talks to a salesperson. As marketers, we are more valuable than ever before. We are now tasked with: Attracting and engaging leads Addressing pain points Overcoming sales objections Providing solutions This is an […]

4 Tips for Getting Started with Content Marketing

As more marketers are delving into social media, email marketing and lead generation in 2013, they are finding the need for quality content to support these marketing initiatives. Content creation is one of the top challenges of B2B marketers—it takes both time and planning to be successful. But your efforts won’t go to waste. Content […]

How to Improve Your Social Response: 3 Lessons Learned

In a world of instant gratification-obsessed customers, Twitter is rising in popularity as a medium for seeking  service. One recent report even found consumers expect a response within two hours. To this end, I conducted a research project recently meant to assess whether companies have started to prioritize providing customer service on Twitter. The experiment […]

5 Tips for Effective Email Marketing

The inbox is very powerful because most are now connected to smartphones and as we all know we’re a bunch of smart phone addicts. An email notification appearing is a quick moment to grab their attention. Chirp goes the phone, unlock the screen – don’t let them down! Lack luster subject lines are like getting […]

5 Ways to Use Google Analytics to Track Social Media ROI

Website Analytics

Over and over again, I hear from potential clients that they are afraid to put the time, manpower and effort into social media because they don’t know if they can get any real, quantifiable return on investment. They don’t know how to prove that using social media has actually increased sales One of the main […]

Why Brands Should Use Google+

Facebook, Twitter, LinkedIn, Tumblr, Pinterest, Ning…so many Social Networks…so little time. Brands are bombarded with messaging about social media and its importance. The bottom line is that social media is a confusing issue for most brands, big and small. They are generally overwhelmed with the prospect of not only creating profiles but mainly with how […]

How to Market on Facebook Using Paid Promotions

After utilizing the free internal marketing features Facebook offers to business page owners and creating content that attract fans, your business becomes more transparent. Now customers can ask their questions (or voice their complaints) on a platform where they will be noticed, and as a business owner, you can learn more about the demographics of […]

Is Pinterest Good for Hosting Contests?

Facebook sweepstakes and contests have taken off over the last couple of years and there have been a few forward thinking companies making the leap from Facebook to Pinterest. Unlike Facebook, where there are tons of companies offering to help you run a contest and track ROI and metrics, Pinterest is still a little off […]

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