On 12.26.12, In B2B Marketing, by Jeff Nordeen
Most of us spend significantly more time working on our personal LinkedIn profiles than we do on our company pages—and that’s a shame. According to research by HubSpot, LinkedIn is 277% more effective for B2B lead generation than both Twitter and Facebook.
With that in mind, I outlined 5 simple … Read more…
On 12.21.12, In B2B Marketing, by Megan Leap
On 12.19.12, In Content Marketing, by Nessa Felleson
As more marketers are delving into social media, email marketing and lead generation in 2013, they are finding the need for quality content to support these marketing initiatives. Content creation is one of the top challenges of B2B marketers—it takes both time and planning to be successful.
But… Read more…
Looking for a quick way to get access to some of the latest research in your industry? There aren’t many better tools for business related research than Twitter. The platform, along with some free tools that pull data directly from it, gives you the ability to do some great detective work … Read more…
On 12.17.12, In Social Media Marketing, by Ashley Verrill
In a world of instant gratification-obsessed customers, Twitter is rising in popularity as a medium for seeking service. One recent report even found consumers expect a response within two hours.
To this end, I conducted a research project recently meant to assess whether companies have started… Read more…
On 12.13.12, In Email Marketing, by Rachele Cermak
The inbox is very powerful because most are now connected to smartphones and as we all know we’re a bunch of smart phone addicts. An email notification appearing is a quick moment to grab their attention. Chirp goes the phone, unlock the screen – don’t let them down! Lack luster subject lines… Read more…
On 12.12.12, In Social Media Marketing, by Heather Lutze
Over and over again, I hear from potential clients that they are afraid to put the time, manpower and effort into social media because they don’t know if they can get any real, quantifiable return on investment. They don’t know how to prove that using social media has actually increased sales
One … Read more…
On 12.07.12, In Social Media Marketing, by Mike McAnally
Facebook, Twitter, LinkedIn, Tumblr, Pinterest, Ning…so many Social Networks…so little time. Brands are bombarded with messaging about social media and its importance. The bottom line is that social media is a confusing issue for most brands, big and small. They are generally overwhelmed … Read more…
On 12.05.12, In Social Media Marketing, by Rachele Cermak
After utilizing the free internal marketing features Facebook offers to business page owners and creating content that attract fans, your business becomes more transparent. Now customers can ask their questions (or voice their complaints) on a platform where they will be noticed, and as a business… Read more…
On 12.04.12, In Social Media Marketing, by Nessa Felleson
Facebook sweepstakes and contests have taken off over the last couple of years and there have been a few forward thinking companies making the leap from Facebook to Pinterest. Unlike Facebook, where there are tons of companies offering to help you run a contest and track ROI and metrics, Pinterest is… Read more…
