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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Archive: December, 2012

5 Ways to Improve Your Company’s Presence on LinkedIn

Most of us spend significantly more time working on our personal LinkedIn profiles than we do on our company pages—and that’s a shame. According to research by HubSpot, LinkedIn is 277% more effective for B2B lead generation than both Twitter and Facebook.

With that in mind, I outlined 5 simple Read more…

3 Ways to Improve B2B Digital Marketing in 2013

improve results

It’s an exciting time to be a B2B marketer.

According the Corporate Executive Board, 60% of the B2B buying process now happens before a prospect ever talks to a salesperson. As marketers, we are more valuable than ever before. We are now tasked with:

4 Tips for Getting Started with Content Marketing

As more marketers are delving into social media, email marketing and lead generation in 2013, they are finding the need for quality content to support these marketing initiatives. Content creation is one of the top challenges of B2B marketers—it takes both time and planning to be successful.

But… Read more…

How to Improve Your Social Response: 3 Lessons Learned

In a world of instant gratification-obsessed customers, Twitter is rising in popularity as a medium for seeking  service. One recent report even found consumers expect a response within two hours.

To this end, I conducted a research project recently meant to assess whether companies have started… Read more…

5 Tips for Effective Email Marketing

The inbox is very powerful because most are now connected to smartphones and as we all know we’re a bunch of smart phone addicts. An email notification appearing is a quick moment to grab their attention. Chirp goes the phone, unlock the screen – don’t let them down! Lack luster subject lines… Read more…

5 Ways to Use Google Analytics to Track Social Media ROI

Website Analytics

Over and over again, I hear from potential clients that they are afraid to put the time, manpower and effort into social media because they don’t know if they can get any real, quantifiable return on investment. They don’t know how to prove that using social media has actually increased sales

One … Read more…

Why Brands Should Use Google+

Facebook, Twitter, LinkedIn, Tumblr, Pinterest, Ning…so many Social Networks…so little time. Brands are bombarded with messaging about social media and its importance. The bottom line is that social media is a confusing issue for most brands, big and small. They are generally overwhelmed … Read more…

How to Market on Facebook Using Paid Promotions

After utilizing the free internal marketing features Facebook offers to business page owners and creating content that attract fans, your business becomes more transparent. Now customers can ask their questions (or voice their complaints) on a platform where they will be noticed, and as a business… Read more…

Is Pinterest Good for Hosting Contests?

Facebook sweepstakes and contests have taken off over the last couple of years and there have been a few forward thinking companies making the leap from Facebook to Pinterest. Unlike Facebook, where there are tons of companies offering to help you run a contest and track ROI and metrics, Pinterest is… Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco