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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Tad Miller

Author


4 Steps to Recovery for Raging B2B PPC-aholics

B2B PPC-aholic

I always thought that I could stay in control of it. That things wouldn’t get out of hand. But who was I kidding? I was knee-deep in a $15-a-click habit and my costs per lead were through the roof. I got caught up with the wrong crowd of competitors, blindly setting maximum bids to get to the top of the page.… Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

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