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Category: Online Marketing

How to Build a Strong Brand Foundation

Branding is critical and has the power to determine the success of your business. Good branding can turn any business from blah to “brandtastic” in a matter of seconds. A brand is defined as an identifying mark, and as David Ogilvy said, “a brand is the intangible sum of a product’s attributes.”… Read more…

Leveraging Data for Consumer-Driven Strategies and Tactics

different buyers

In today’s increasingly fragmented media landscape, with the proliferation of new marketing channels and devices that are available for consumers to engage with, mass marketing (or the “shotgun” approach) is no longer the most efficient or cost-effective option to reach a target audience.Read more…

Three New Ways to Boost ROI From Your Referral Program

Are you getting the maximum ROI from your refer-a-friend program?

Here are three new ways to super-charge refer-a-friend programs and fill your sales funnel with high-quality leads:

1. Go beyond referrals.

Most refer-a-friend programs are aimed only at getting referrals. Authentic advocates … Read more…

6 Best Practices in Remarketing

If your business isn’t remarketing, you’re missing a great opportunity. Remarketing (aka retargeting) is a powerful advertising tool for companies, whether they’re retail shops or B2B brands. It refreshes a lead’s memory and reinforces a brand’s message.

What’s more, when you use… Read more…

3 Marketing Tactics Prospects Find Impossible to Ignore

Whether your goal is simply to get read – or to make an immediate sale – you can count on three marketing tactics to spike your success rate.

Each is easy to use, proven in-market and backed by the research of social scientists.

What makes these three tactics so powerful?

The thing that unites… Read more…

Online Marketing Trends Are Moving Toward Visual Assets

The online marketing industry is evolving with each passing year. Earlier, online marketers focused more on search engines for the promotion of their marketing content. Back in the previous decade, more focus was given on keyword-based website content, optimized blog posts and bookmarking techniques… Read more…

How To Create The Best Digital Marketing Capabilities To Compete In 2014

Who wins the online battle for share of audience, leads and sales when competitors have similar propositions? Is it the company with most creative agency or is it the company with the most creative in-house team? In the past it would often be companies with the best agency team who could gain cut-through… Read more…

How well do you know digital marketing?

Do you & your team have the digital marketing expertise to succeed?

Many marketers don’t, and this lack of critical skills is inhibiting career and business growth.

In fact, OMI’s State of Digital Talent study that only 8% of advertising & marketing executives believe their… Read more…

14 Basic Small Business Online Marketing Tactics To Do In 2014

Something about the new year makes us want to start fresh. We reach for the clean slate and make new plans. It’s an exciting time of the year, but there are a few things to do first so that you know exactly where you stand before you make your spot-on plans.

Claim Your Pages: Most brands have many rogue pages… Read more…

Top 40+ Digital Strategists in Marketing for 2014

The Online Marketing Institute is proud to recognize 40+ digital marketing strategists, selected as the luminaries who have paved the way for digital marketing innovation and education throughout the past year.

The list is comprised of distinguished OMI educators, authors, digital strategists,Read more…

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