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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Category: Online Marketing

Excuse Me, Your Data is Showing Digital Marketing

Excuse Me, Your Data is Showing

Excuse Me, Your Data is Showing Digital Marketing

You don’t want to be caught with your data exposed.

If your organization is still struggling with data management, you are at risk of drowning in it and missing out on critical customer insights. The goal this year for digital marketers should be to make all of that “big data” compact, through an… Read more…

mobile shopping

Marketing to Millennials: How to Reach and Convert Gen Y

mobile shopping

Full disclosure: I fall squarely into the millennial demographic, so I’m hardly an impartial judge on this subject. But I’ve also got a lot of experience with this generation, since I’ve worked hard to market to them, and also know what it’s like to be marketed to as one of them. There are a lot … Read more…

How Sweating the Small Stuff Will Lead You to Marketing Success

How Sweating the Small Stuff Will Lead You to Marketing Success

How Sweating the Small Stuff Will Lead You to Marketing Success

Parts of your digital marketing experience stink. I guarantee it. There are dead ends you know about on your web site. There are mobile mishaps you understand need to be fixed. And yet, here we are.

Now that we’re getting into 2015, we’re facing yet another year with BIG goals and mostly stepping… Read more…

3 Macro Trends Driving Massive Growth for Digital Coaches Video Coaching

3 Macro Trends Driving Massive Growth for Digital Coaches

3 Macro Trends Driving Massive Growth for Digital Coaches Video Coaching

Here are the Top 3 Macro Trends that are creating incredible opportunities for digital coaches around the world. Following that are my 4 proven tactics that top experts are using to accelerate their personal brands and launch powerful businesses.

Trend 1: Business Economics Work aka ProliferationRead more…

How to Get a .How Domain Name Google's New Top Level Domain Extension

What Google’s New .How Top Level Domain Means for Marketers

How to Get a .How Domain Name Google's New Top Level Domain Extension

Today, Google made available the purchase of .how domain names available to the general public. This is huge for digital marketers and coaches around the world.

Google’s aim with this new Generic Top Level Domain (gTLD) is to make it easier for businesses and individuals to share content &… Read more…

How Content Marketing Has Become Marketing Content by Chad Pollitt for OMI

How Content Marketing Has Become Marketing Content

How Content Marketing Has Become Marketing Content by Chad Pollitt for OMI

It’s no secret that content marketing has been all of the rage the last couple of years. Adoption rates, as reported by the Content Marketing Institute (CMI), bear this out, too. That might lead many to believe that last year’s top digital marketing focus might have been content marketing.

That’s… Read more…

How to Implement Marketing Automation for Your Business and When You Shouldnt Online Marketing Tips

How to Implement Marketing Automation (and When You Shouldn’t)

How to Implement Marketing Automation for Your Business and When You Shouldnt Online Marketing Tips

There is a real buzz around marketing automation and the results it can deliver for businesses.

However, what few people tend to realize is that effective implementation and subsequent success, is determined by many more factors than just using the technology alone.

There are a number of key foundations… Read more…

The Top 20 Digital Marketing Strategists for 2015 Hero Image

The Top 20 Digital Marketing Strategists for 2015

The Top 20 Digital Marketing Strategists for 2015 Hero Image

The Online Marketing Institute is proud to recognize the Top 20 Digital Marketing Strategists for 2015, chosen for their innovative contributions in the digital marketing community and dedication to creating online education opportunities for business owners, marketers, and students aroundRead more…

3 Missed Opportunities: Lead Nurturing to Maximize Conversions

lead nurturing

Lead generation is a tricky thing to get right. And if you’re not doing a great job of nurturing those new leads through to a purchase, your efforts will all have been in vain anyways. There are many tried and true ways to keep your leads interested and engaged, and hopefully your marketing and sales teams… Read more…

How to Achieve Success Through Relationship Building

It’s been said that it’s not what you know, but who you know that matters in business. The problem is that you can know a lot of people but not have built relationships with them, and then the fact that you know these people really doesn’t matter at all. That’s why today I’ll be showing you how toRead more…

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