On 02.11.13, In Online Marketing, by Rachele Cermak
Whether you’re a B2B marketer, focused on social media or someone who draws upon a wide range of online marketing skills, we’re all looking for ways to save time measuring the return on our digital efforts and welcome any services that make researching and analysis more efficient.
There are many… Read more…
On 01.11.13, In Online Marketing, by Megan Leap
The Online Marketing Institute is pleased to honor 40 digital strategists in marketing, selected as the leaders that have led the interactive marketing industry through innovation and education during the past year.
This ‘Top 40′ list is compromised of OMI educators, authors, digital… Read more…
On 01.08.13, In Online Marketing, by Megan Leap
The Online Marketing Institute’s Annual List of Top Digital Strategists Share Their Best Advice for Driving ROI in the New Year.
Welcome to part-three of the top digital educators series. This part is focused on digital marketing as a whole, including content creation, email, Facebook and … Read more…
Looking for a quick way to get access to some of the latest research in your industry? There aren’t many better tools for business related research than Twitter. The platform, along with some free tools that pull data directly from it, gives you the ability to do some great detective work … Read more…
On 11.15.12, In Online Marketing, by Dave Wieneke
Call it delight, caring, innovation or service, some companies set themselves apart by earning the durable preference of their customers.
If your view is that “life is too short for standard results” then here is what I’ve learned from business leaders who know how to earn the involvement… Read more…
On 10.09.12, In Online Marketing, by Megan Leap
Conversion Conference Florida kicked off this morning in beautiful Ft. Lauderdale, FL. The event is packed—and I love meeting so many smart marketers who are passionate about ROI.
Now, the discipline of conversion optimization is full of many myths, including “red converts better than … Read more…
On 08.23.12, In Online Marketing, by Megan Leap
In advance of the upcoming Digital Marketing Strategy Summit, I asked a few of our speakers to share their favorite advice for accelerating digital and social media ROI in 2013. Here’s what they had to say:
1. Align your SEO efforts with cross functional marketing team strategies.
“In … Read more…
Affiliate marketing is a traffic driving practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. That sounds simple enough.
From a business standpoint affiliate marketing is advantageous because it … Read more…
