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Category: Online Marketing

The Top 20 Digital Marketing Strategists for 2015 Hero Image

The Top 20 Digital Marketing Strategists for 2015

The Top 20 Digital Marketing Strategists for 2015 Hero Image

The Online Marketing Institute is proud to recognize the Top 20 Digital Marketing Strategists for 2015, chosen for their innovative contributions in the digital marketing community and dedication to creating online education opportunities for business owners, marketers, and students aroundRead more…

3 Missed Opportunities: Lead Nurturing to Maximize Conversions

lead nurturing

Lead generation is a tricky thing to get right. And if you’re not doing a great job of nurturing those new leads through to a purchase, your efforts will all have been in vain anyways. There are many tried and true ways to keep your leads interested and engaged, and hopefully your marketing and sales teams… Read more…

How to Achieve Success Through Relationship Building

It’s been said that it’s not what you know, but who you know that matters in business. The problem is that you can know a lot of people but not have built relationships with them, and then the fact that you know these people really doesn’t matter at all. That’s why today I’ll be showing you how toRead more…

3 Great Ways to Make Sure Your Next eLearning Program is Not Your Last

The 3 fundamental keys you need to achieve learning engagement, and 3 major mistakes to never repeat again in your training program.

The most common question that I hear from corporate education heads – usually Human Resources (HR), Learning & Development (L&D), Marketing Team leads and… Read more…

Infographic: How to Meaure the Value of Coupons in Digital Campaigns

Coupons have always been a popular way of stretching a budget, and almost 80 percent of consumers use coupons with some regularity. Coupons have long been encouraging brand loyalty, motivating consumers to try new products, and to repeat their purchase habits.

When they were mainly distributed via… Read more…

How to Build a Strong Brand Foundation

Branding is critical and has the power to determine the success of your business. Good branding can turn any business from blah to “brandtastic” in a matter of seconds. A brand is defined as an identifying mark, and as David Ogilvy said, “a brand is the intangible sum of a product’s attributes.”… Read more…

Leveraging Data for Consumer-Driven Strategies and Tactics

different buyers

In today’s increasingly fragmented media landscape, with the proliferation of new marketing channels and devices that are available for consumers to engage with, mass marketing (or the “shotgun” approach) is no longer the most efficient or cost-effective option to reach a target audience.Read more…

Three New Ways to Boost ROI From Your Referral Program

Are you getting the maximum ROI from your refer-a-friend program?

Here are three new ways to super-charge refer-a-friend programs and fill your sales funnel with high-quality leads:

1. Go beyond referrals.

Most refer-a-friend programs are aimed only at getting referrals. Authentic advocates … Read more…

6 Best Practices in Remarketing

If your business isn’t remarketing, you’re missing a great opportunity. Remarketing (aka retargeting) is a powerful advertising tool for companies, whether they’re retail shops or B2B brands. It refreshes a lead’s memory and reinforces a brand’s message.

What’s more, when you use… Read more…

3 Marketing Tactics Prospects Find Impossible to Ignore

Whether your goal is simply to get read – or to make an immediate sale – you can count on three marketing tactics to spike your success rate.

Each is easy to use, proven in-market and backed by the research of social scientists.

What makes these three tactics so powerful?

The thing that unites… Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

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