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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Category: Online Marketing

3 Great Ways to Make Sure Your Next eLearning Program is Not Your Last

The 3 fundamental keys you need to achieve learning engagement, and 3 major mistakes to never repeat again in your training program.

The most common question that I hear from corporate education heads – usually Human Resources (HR), Learning & Development (L&D), Marketing Team leads and… Read more…

Infographic: How to Meaure the Value of Coupons in Digital Campaigns

Coupons have always been a popular way of stretching a budget, and almost 80 percent of consumers use coupons with some regularity. Coupons have long been encouraging brand loyalty, motivating consumers to try new products, and to repeat their purchase habits.

When they were mainly distributed via… Read more…

How to Build a Strong Brand Foundation

Branding is critical and has the power to determine the success of your business. Good branding can turn any business from blah to “brandtastic” in a matter of seconds. A brand is defined as an identifying mark, and as David Ogilvy said, “a brand is the intangible sum of a product’s attributes.”… Read more…

Leveraging Data for Consumer-Driven Strategies and Tactics

different buyers

In today’s increasingly fragmented media landscape, with the proliferation of new marketing channels and devices that are available for consumers to engage with, mass marketing (or the “shotgun” approach) is no longer the most efficient or cost-effective option to reach a target audience.Read more…

Three New Ways to Boost ROI From Your Referral Program

Are you getting the maximum ROI from your refer-a-friend program?

Here are three new ways to super-charge refer-a-friend programs and fill your sales funnel with high-quality leads:

1. Go beyond referrals.

Most refer-a-friend programs are aimed only at getting referrals. Authentic advocates … Read more…

6 Best Practices in Remarketing

If your business isn’t remarketing, you’re missing a great opportunity. Remarketing (aka retargeting) is a powerful advertising tool for companies, whether they’re retail shops or B2B brands. It refreshes a lead’s memory and reinforces a brand’s message.

What’s more, when you use… Read more…

3 Marketing Tactics Prospects Find Impossible to Ignore

Whether your goal is simply to get read – or to make an immediate sale – you can count on three marketing tactics to spike your success rate.

Each is easy to use, proven in-market and backed by the research of social scientists.

What makes these three tactics so powerful?

The thing that unites… Read more…

Online Marketing Trends Are Moving Toward Visual Assets

The online marketing industry is evolving with each passing year. Earlier, online marketers focused more on search engines for the promotion of their marketing content. Back in the previous decade, more focus was given on keyword-based website content, optimized blog posts and bookmarking techniques… Read more…

How To Create The Best Digital Marketing Capabilities To Compete In 2014

Who wins the online battle for share of audience, leads and sales when competitors have similar propositions? Is it the company with most creative agency or is it the company with the most creative in-house team? In the past it would often be companies with the best agency team who could gain cut-through… Read more…

How well do you know digital marketing?

Do you & your team have the digital marketing expertise to succeed?

Many marketers don’t, and this lack of critical skills is inhibiting career and business growth.

In fact, OMI’s State of Digital Talent study that only 8% of advertising & marketing executives believe their… Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco