On 02.26.13, In Paid Search, by Larry Kim
Google Offer Extensions, AdWords’ latest new advertising extensions, is now being rolled out to all AdWords advertisers and can be found under the “extensions” tab. The new feature merges discount deals with search ads—exciting!
Offer Extensions enables AdWords advertisers to post… Read more…
On 02.08.13, In Paid Search, by Robert Brady
If you haven’t heard by now, on February 6th Google announced the new AdWords Enhanced Campaigns, which combines mobile and desktop search in every campaign. This is a major change in the fundamental organization and behavior of AdWords campaigns. From the AdWords blog:
“Enhanced campaigns … Read more…
Wondering what’s the difference between AdWords conversion tracking and goal completions in Analytics? For starters, they are not reporting the same data, so do not expect the two to match. Because of this, both tracking codes can be on the same page without interfering with one another.
The… Read more…
There are some major differences to keep in mind when running a PPC campaign for as part of your B2B digital marketing plan. Although the features and capabilities of AdWords is the same across all PPC campaigns, regardless of products or services, it’s how you use them that will determine the effectiveness… Read more…
On 10.11.12, In Paid Search, by Anne Bunkers
It can get overwhelming to manage multiple budgets across many campaigns. This is especially true when certain campaigns always hit their daily budget and others don’t. Factor in news events or promotions and that can drive up search results. Sometimes the day of the week will make an impact and you’ll… Read more…
On 10.01.12, In Paid Search, by Nessa Felleson
Last week, Google announced they are going to begin more strictly enforcing their sitelink policy that each link must go to a unique landing page or destination URL. Now you may be thinking what is a sitelink and why do I care? Sitelinks are part of the pay-per-click ad to allow searches to find specific… Read more…
On 09.19.12, In Paid Search, by Nessa Felleson
Recently Google shifted its shopping search to a pay-for-play model by introducing Google Product Listings. Companies that sold products online used to have shopping ads appear for free in search results by simply having a Google Merchant Center account with a product feed. With this new change… Read more…
On 08.27.12, In Paid Search, by Anne Bunkers
When talking about PPC, it’s not uncommon to constantly reference Google, AdWords, Google Places, Google Analytics, etc. – you get the idea. After all, they’re the big players in the PPC industry and have continually been a successful source for client’s PPC efforts. As a result, search… Read more…
