Get instant access to hundreds of classes on social media and digital marketing.  Start Now »

OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Category: Paid Search

Why You Should Bid On Branded Terms & Let Resellers Bid, Too

Many companies utilize a network of resellers and/or affiliates to help them generate more customers. These resellers are usually paid some kind of bounty on an agreed upon action (sale, install, appointment).

This is true in telecommunications, medical, home products, education, and many other… Read more…

Boost Revenue this Holiday Season with Google Product Listing Ads

It’s that wonderful time of year again when merchants scramble to implement and solidify their Q4 holiday shopping season strategy. The most profitable time of the year for all retail, Q4, consistently poses new challenges to merchants as ecommerce technology grows and the online retail space … Read more…

How to Use the New Google Offer Extensions in AdWords

Google Offer Extensions

Google Offer Extensions, AdWords’ latest new advertising extensions, is now being rolled out to all AdWords advertisers and can be found under the “extensions” tab. The new feature merges discount deals with search ads—exciting!

Offer Extensions enables AdWords advertisers to post… Read more…

3 Things You Need To Know About the New AdWords Enhanced Campaigns

If you haven’t heard by now, on February 6th Google announced the new AdWords Enhanced Campaigns, which combines mobile and desktop search in every campaign. This is a major change in the fundamental organization and behavior of AdWords campaigns. From the AdWords blog:

“Enhanced campaigns … Read more…

3 Things You Need To Know About the New AdWords Enhanced Campaigns

If you haven’t heard by now, on February 6th Google announced the new AdWords Enhanced Campaigns, which combines mobile and desktop search in every campaign. This is a major change in the fundamental organization and behavior of AdWords campaigns. From the AdWords blog:

“Enhanced campaigns … Read more…

AdWords Conversion Tracking vs. Google Analytics Goal Completions

adwords goal completions

Wondering what’s the difference between AdWords conversion tracking and goal completions in Analytics? For starters, they are not reporting the same data, so do not expect the two to match. Because of this, both tracking codes can be on the same page without interfering with one another.

The… Read more…

4 PPC Tips for B2B Marketing

There are some major differences to keep in mind when running a PPC campaign for as part of your B2B digital marketing plan. Although the features and capabilities of AdWords is the same across all PPC campaigns, regardless of products or services, it’s how you use them that will determine the effectiveness… Read more…

What are Google Adwords Shared Budgets?

It can get overwhelming to manage multiple budgets across many campaigns. This is especially true when certain campaigns always hit their daily budget and others don’t. Factor in news events or promotions and that can drive up search results. Sometimes the day of the week will make an impact and you’ll… Read more…

Google Sitelinks – Time To Review

Last week, Google announced they are going to begin more strictly enforcing their sitelink policy that each link must go to a unique landing page or destination URL. Now you may be thinking what is a sitelink and why do I care?  Sitelinks are part of the pay-per-click ad to allow searches to find specific… Read more…

Google Product Listings – Will Your Company Join?

Recently Google shifted its shopping search to a pay-for-play model by introducing Google Product Listings. Companies that sold products online used to have shopping ads appear for free in search results by simply having a Google Merchant Center account with a product feed.  With this new change… Read more…

Subscribe to Our Newsletter!

Get Proven Tips for Social Media and Digital Success. Subscribe to Our FREE Weekly Newsletter Now.

Enter Your Email Below:

 

Follow OMI


Join in and start learning.

Thousands of digital marketing professionals attend OMI classes every day.

Get instant access to every class.
 

OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco