Infographic: Fundamentals of Facebook Marketing

Editor’s note: To celebrate the launch of our New Social Media Fundamentals Certification, we've created an infographic to summarize t

certification, facebook, Facebook Marketing, social media certification

June 23, 2017 byOnline Marketing Institute

How to Improve Customer Acquisition Using Artificial Intelligence

Editor's Note: Nick Rojas is a freelance journalist who has written for Entrepreneur, TechCrunch, and Yahoo. Today he joins us to discu

artificial intelligence, chatbots, Customer Acquisition, facebook, sales funnel

May 2, 2017 byNick A. Rojas

Infographic: How to Get Sales with Facebook Advertising

Editor's Note: Ted Chong is a Business IT expert and director at Ice Cube Marketing, where this infographic was first published. Today

advertising, facebook, segmentation

March 10, 2017 byTed Chong

Infographic: Event Management with Social Media

Any successful event management professional knows that planning a successful event requires a great deal of organization and communication,

event marketing, events, facebook, social media

November 4, 2016 byNepoleon Nayak

The Rise of Social Commerce in 2015: The Year of Shopping Socially

We’ve long heard that social media is not the best way to drive sales; in terms of ROI, social is just email marketing’s less successful cou

facebook, Instagram, pinterest, Polyvore, social commerce, social shopping

August 11, 2015 byEmily Everett

8 Social Media Rules Businesses Should Learn from Fashion Brands

The apparel industry in the US alone is worth $225 billion dollars. Fashion brands, more than ever, have to look for new ways to stand out f

brand marketing, facebook, social marketing, social media, twitter

May 24, 2015 byMatthew Foster

Should You Be Reshaping Your Social Media Strategy?

There are so many do’s and don’ts in the social media marketing handbook these days, it’s hard to know how to get the most out of your chann

brand marketing, branding, facebook, social media strategy

March 31, 2015 byEmily Everett

How to Get Your Social Media Marketing Right (and Wrong): Newsjacking

So far in this blog series, we’ve covered how to perfect your voice for social media channels, and how to run contests that help you boost e

facebook, newsjacking, twitter

November 13, 2014 byEmily Everett

How to Get Your Social Media Marketing Right (and Wrong): Contests

Last week, I started off this social media marketing series with a discussion of voice – the heart and soul (and personality) of your social

contests, facebook, social media, twitter

November 9, 2014 byEmily Everett