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Archive: September, 2012

5 Must-Use Features of Google Webmaster Tools

As I work with new clients I find many are not fully utilizing all of Google’s free tools to understand how their site is being found by Google and how to help the search engines more easily find their content. Along with Google Analytics, which most people know about and use, Google & Bing also offer… Read more…

Twitter Advertising: How to Get Started (and Other News)

Earlier this month Twitter announced great new targeting options for paid Twitter ads.  Twitter does require a 3 month and $15,000 budget commitment to run their ads, but with these new advanced targeting option many clients who have previously run ads or those who have been sitting on the edge might… Read more…

Links – Do They Matter?

With the Penguin and Panda updates scrutinizing links to your website many companies have began to wonder if links to their site still matter. Now that some time has passed since these two algorithm updates launched and subsequent updates to these algorithm changes we’ve taken a look at SEO rankings… Read more…

Google Product Listings – Will Your Company Join?

Recently Google shifted its shopping search to a pay-for-play model by introducing Google Product Listings. Companies that sold products online used to have shopping ads appear for free in search results by simply having a Google Merchant Center account with a product feed.  With this new change… Read more…

How to Use YouTube to Increase Online Findability

The unending popularity of video and video marketing surely is one of the major phenomena of our times.  Starting back in the 80s with the launch of MTV, this form of communication has blown sky high with the advent of YouTube, the affordable video recorder, and now, video capability in many phones. … Read more…

Recent LinkedIn Changes – Follow Facebook

As I’m sure we all noticed, well maybe not, in early July LinkedIn launched a new home page design with a simpler and easier to navigate home page including an easier way to find their ads section.

LinkedIn’s goal was to allow users to easily scan and find relevant information and push current … Read more…

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