LaSandra BrillSenior Manager of Global Social Media
As I work with new clients I find many are not fully utilizing all of Google’s free tools to understand how their site is being found by Google and how to help the search engines more easily find their content. Along with Google Analytics, which most people know about and use, Google & Bing also […]
Earlier this month Twitter announced great new targeting options for paid Twitter ads. Twitter does require a 3 month and $15,000 budget commitment to run their ads, but with these new advanced targeting option many clients who have previously run ads or those who have been sitting on the edge might just find the risk […]
With the Penguin and Panda updates scrutinizing links to your website many companies have began to wonder if links to their site still matter. Now that some time has passed since these two algorithm updates launched and subsequent updates to these algorithm changes we’ve taken a look at SEO rankings and how links factor into […]
Recently Google shifted its shopping search to a pay-for-play model by introducing Google Product Listings. Companies that sold products online used to have shopping ads appear for free in search results by simply having a Google Merchant Center account with a product feed. With this new change the listings below in the right hand column […]
The unending popularity of video and video marketing surely is one of the major phenomena of our times. Starting back in the 80s with the launch of MTV, this form of communication has blown sky high with the advent of YouTube, the affordable video recorder, and now, video capability in many phones. Anyone can now […]
As I’m sure we all noticed, well maybe not, in early July LinkedIn launched a new home page design with a simpler and easier to navigate home page including an easier way to find their ads section. LinkedIn’s goal was to allow users to easily scan and find relevant information and push current stories and […]
OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.