Get instant access to hundreds of classes on social media and digital marketing.  Start Now »

OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Archive: November, 2012

How to Use LinkedIn Answers for Business

LinkedIn is often the ugly step child to Facebook when it comes to where many businesses focus their limited social media efforts, but it has many features that businesses can use including answering questions to build brand authority.

For those not familiar with LinkedIn answers it’s an online … Read more…

13 Ways to Improve Social Media Marketing in 2013

In advance of OMI’s Social Media Strategy Summit (all sessions are now available through an OMI subscription), I asked our speakers for the best advice they had for amplifying your social media marketing performance in 2013. Here’s what they said:

1. Develop Visual Content

“2013… Read more…

How to Use Instagram for Business

Instagram is a photo sharing service available as an easy to download application for any Android or iOS powered device. The photos captured can be shared on Facebook, Twitter and even Tumblr too. Facebook announced its plans to acquire Instagram in April (2012) just after Instagram released the application… Read more…

5 Essential Tips for Your Facebook Brand Page

Establishing a business page on Facebook creates a space to nurture relationships with your customer base, but how do you get people to like your page? The following is a list of internal features to help you market your business on Facebook and build your social media presence.

Facebook Page InternalRead more…

7 Principles of Great Customer Experiences

Call it delight, caring, innovation or service, some companies set themselves apart by earning the durable preference of their customers.

If your view is that “life is too short for standard results” then here is what I’ve learned from business leaders who know how to earn the involvement… Read more…

How to Save Time with Social Media Automation Tools

If you’ve jumped into social media for the purposes of internet marketing – kudos to you. This is a forward thinking action, which can drive tremendous results for your business (and help you leapfrog ahead of your competition.)

Perhaps you’ve already noticed that great social media marketing… Read more…

3 Things to Consider Before Using Facebook’s Promoted Posts

Facebook Promoted Posts

Facebook has made it really easy to promote a post. As soon as you post something you will see a little button that says “promote” and it couldn’t be easier. This has raised a lot of questions for both personal and company pages about whether or not you should promote. Many marketers who jumped on … Read more…

How to Use Pinterest for Business

Pinterest has been the topic of social media conversations since it burst onto the social scene, but now the conversation has now evolved into how to use Pinterest for business.

I recently sat in on a panel focused on social media in 2013 and one of the comments made was that the only people who use Pinterest… Read more…

5 Ways to Improve Your New LinkedIn Company Page

LinkedIn Company Banner Image

LinkedIn is the latest social media site to adopt a highly visual layout which started with Facebook’s timeline. While many companies don’t spend a lot of time on optimizing and maintaining their LinkedIn profiles it still is a public facing image of your company. Prospective clients and employees… Read more…

Subscribe to Our Newsletter!

Get Proven Tips for Social Media and Digital Success. Subscribe to Our FREE Weekly Newsletter Now.

Enter Your Email Below:

 

Follow OMI


Join in and start learning.

Thousands of digital marketing professionals attend OMI classes every day.

Get instant access to every class.
 

OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco