A Very Short Guide on How-To Get Your Content Seen on Facebook

Demystifying Facebook reach and the EdgeRank process. Many fellow entrepreneurs, small local business owners, and marketers get a little bef

b2b marketing on facebook, facebook content, how to get your content seen on Facebook, how to use facebook for business

July 23, 2014 byAaron Kahlow

Survey Results Revealed: Are B2B Marketers As Mature As They Think?

When it comes to B2B Content Marketing, the bad news is a skills gap is emerging as most senior marketers are far behind in the effort to pr

July 17, 2014 byJenny Hunt

How To Use Predictive Intelligence to Target the Right Buyers and Close More Deals

With 60 to 90 percent of buyers making their purchase decisions before they hit an organization’s sales funnel, marketing and sales are turn

big data, how to target the right leads, predictive intelligence

July 3, 2014 byAmanda Kahlow

How-To Create B2B Case Studies That Deliver Results

Today’s B2B buyers are social. They no longer immediately call a sales rep when they want to learn about a product. Instead, they search Goo

B2B marketing, case study examples, video case studies

July 2, 2014 byRachel Foster

B2B Marketers: The Millennials Are Taking Over, Are You Ready?

By now, you are likely well aware that Millennials (aka Generation Y, age 18-32 today) hold the keys to your company’s future. Many of them

March 21, 2014 byPhil Paranicas

Is Shorter B2B Content Better?

A client recently asked if I could write a white paper for them. However, when I inquired about the project, I learned that they didn’t want

March 3, 2014 byRachel Foster

How to Use Content to Influence B2B Technology Buyers

The B2B technology buying process involves more decision-makers than ever before. If you want to create content that helps you attract high-

February 20, 2014 byRachel Foster

MQL, DSP, Programmatic, Big Data…Oh My!

This week I am attending both Tech Marketing 360 (for B2B technology companies) and Digiday’s Agency Summit. I find the compelling nature of

February 18, 2014 byAaron Kahlow

4 Things You Need To Know About The B2B Content Funnel

Does your content do most of the selling for your company? It should. But if it doesn’t, your problem may be rooted in not having a content

January 27, 2014 byPaul Gustafson