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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Category: Content Marketing

4 Steps to an Airtight Partnership With Your Content Firm

content agency

Content marketing is no small undertaking. You need multiple people to orchestrate content tactics for strategy, execution, publishing and distribution. And if you’re tackling this in-house, it requires more time, money and emotional bandwidth to get the right team in place.

So it’s understandable… Read more…

Are Your Marketing Efforts Focused on Business Results? Bernie Borges

Are Your Marketing Efforts Focused on Business Results?

Are Your Marketing Efforts Focused on Business Results? Bernie Borges

Each year we are exposed to stories that sound something like “The Top 10 ______ You Need to Do in 20__.

This is not one of those stories.

Rather than provide a list of things you should consider doing with your business this year, I’m only going to suggest one thing. This one thing is in the context of … Read more…

funny video content

How to Use Video Content in Your Marketing Strategy to Engage & Convert

funny video content

Super Bowl ads are always big news, whether you’re in the marketing industry or not. As a Patriots fan I’ll admit my eyes were glued to the screen for reasons other than professional marketing curiosity, but Super Bowl Sunday was a win for more than just my team. The advertising was, for the most part,… Read more…

3 Macro Trends Driving Massive Growth for Digital Coaches Video Coaching

3 Macro Trends Driving Massive Growth for Digital Coaches

3 Macro Trends Driving Massive Growth for Digital Coaches Video Coaching

Here are the Top 3 Macro Trends that are creating incredible opportunities for digital coaches around the world. Following that are my 4 proven tactics that top experts are using to accelerate their personal brands and launch powerful businesses.

Trend 1: Business Economics Work aka ProliferationRead more…

How to Get a .How Domain Name Google's New Top Level Domain Extension

What Google’s New .How Top Level Domain Means for Marketers

How to Get a .How Domain Name Google's New Top Level Domain Extension

Today, Google made available the purchase of .how domain names available to the general public. This is huge for digital marketers and coaches around the world.

Google’s aim with this new Generic Top Level Domain (gTLD) is to make it easier for businesses and individuals to share content &… Read more…

content marketing

How to Use Timely Content Marketing to Boost Your Brand

content marketing

As marketers, we ask a lot of our content. It needs to be evergreen and current at the same time, succinct but still in-depth, niche enough for specific demographics and broad enough for widespread shareability. Those are hard points to hit all the time – which is why many smart businesses rely on variety… Read more…

How Content Marketing Has Become Marketing Content by Chad Pollitt for OMI

How Content Marketing Has Become Marketing Content

How Content Marketing Has Become Marketing Content by Chad Pollitt for OMI

It’s no secret that content marketing has been all of the rage the last couple of years. Adoption rates, as reported by the Content Marketing Institute (CMI), bear this out, too. That might lead many to believe that last year’s top digital marketing focus might have been content marketing.

That’s… Read more…

buyer persona

How to Refine Your Content Marketing Strategy with Buyer Personas

buyer persona

Smart content marketing is a very cost-effective way of reaching new leads, particularly when compared to traditional advertising and outbound marketing. And the best part about using content is that you can cast a very wide net for a relatively low cost, since you’re not paying per impression or… Read more…

A Lesson in Viral Video Marketing: Cats, Celebrities, and Madden NFL 15

video marketing

I love cat videos as much as any other girl on Facebook, but that doesn’t necessarily mean that ads with cats are a surefire way to get me to buy cat food. The BuzzFeed video below, sponsored by Friskies and titled “Dear Kitten,” is a fun way to spend 3 minutes, for sure. But the 8 seconds that talk about… Read more…

Tips for Social Media & Email Marketing: Tailoring Content for Your Channels

email marketing

In my last post, I explored the value of social media marketing in comparison with email marketing. There are certainly positives and negatives to both methods of reaching your leads, but the truth is that your view of them probably has a lot to do with what you marketing priorities are. If you’re solely… Read more…

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