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Category: Content Marketing

Three Steps to an ‘Unbound’ Content Marketing Strategy

Inbound or outbound marketing? It comes up in almost every campaign kick-off or strategy brainstorm. But it’s the wrong question at the wrong time. The lines between inbound and outbound marketing are increasingly blurred – it’s not an either/or decision. And to reach your audience… Read more…

How Do You Spell Video S-U-C-C-E-S-S? Focus on All Parts of the Equation

Success is a nebulous word. One person’s success is another person’s failure. In order to attain it, you first have to define it. That advanced defining should be the first step, but instead it is often the vital missing step.

Before you create that great, engaging video content and then set about… Read more…

5 Steps to Creating an Internal Blogging Program

In today’s digitally-focused, buyer-driven world, you need a company blog. Your blog is a great resource for both generating leads and increasing thought leadership and awareness. But how do you get all of the content you need to post blogs on a consistent basis? This question comes up time and timeRead more…

The Paid Content Promotion Platform You Should Be Using

Traditional marketing tactics made a lot of sense at one time: buy advertising space where customers like to spend their time – like radio, TV, and print – and promote your products like the dickens.

But the age of inbound marketing has forever changed how customers interact with major … Read more…

3 Examples of Content Marketing Earning Awesome Links

In the world of content marketing, “link building” often seems like a bad word. Link building is dangerous. Link building can get you penalized. Content is king. When done right, content can help you earn some amazing links and not the kinds that are going to get you penalized! Here I’ve shared … Read more…

Is Shorter B2B Content Better?

A client recently asked if I could write a white paper for them. However, when I inquired about the project, I learned that they didn’t want a traditional 10-page white paper. They wanted a two-page article that would fit on a single sheet of paper, so that their sales reps could easily hand it to leads… Read more…

How to Fail at Content Marketing

We’re in a marketing world that’s constantly evolving, and content marketing is no different. In this ever-changing world, for every content marketing success, there’s a failure first. Learn these content marketing no-no’s and be one step closer to a content plan that… Read more…

How to Use Content to Influence B2B Technology Buyers

The B2B technology buying process involves more decision-makers than ever before. If you want to create content that helps you attract high-quality leads and turn them into customers, you must tailor your content for all of your audiences. This means you need to develop content not only for early-,… Read more…

Does Anyone Trust Your Content?

The role of trust in your content marketing mix, and why your content will miss the mark without it.

If you create an amazing piece of content, but nobody trusts it, does it have real business impact?

This is the question more content marketers should be asking themselves. For all the discussions currently… Read more…

4 Honest Ways to Evaluate Your Content Marketing

Ah, the irony of the impatient marketer.

Don’t assume that the “social” in social media equates to an immediate response. If you do, I guarantee that you will be disappointed.

The digital age has helped us to be so efficient. Campaigns and initiatives that were months in the making in the offline… Read more…

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