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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Category: Content Marketing

5 Ways to Make Your Video Marketing Campaign Succeed

If you’ve even glimpsed at social media this summer, you’ve seen hundreds of ice buckets being poured on your friends’ heads.

It’s pretty much inescapable.

If you’ve read “Contagious: Why Things Catch On” by Jonah Berger, you’ll recognize that this brilliant philanthropic campaign… Read more…

The Social Video Starter Guide [infographic]

When Susan Boyle performed her rendition of “I Dreamed a Dream” on Britain’s Got Talent in 2010, she did more than “dream a dream.” She became an Internet sensation. Overnight, her Youtube clip’s views were boosted by 500% in less than 12 hours after the TV show aired. By the end of the year,… Read more…

B2B Content Marketing Needs To Mature: Here’s How To Develop Yours

B2B marketers value content marketing – this tactic ranked third to in-person events and digital as the most popular line item in Forrester’s 2014 budget survey. On average, B2B marketers say they spend 12% of their budget on content marketing. (subscription required)

But popularity doesn’tRead more…

5 Steps for Creating an Effective Content Marketing Strategy for Your Small Business

How many times have you heard the saying, “Content is king?” More times than you can count, I’m sure. We all know we need to create “quality content” for our businesses, but it is easier said than done. With so much content flooding the Internet, it is becoming harder and harder to find quality… Read more…

The Secret Formula for the Perfect Viral Share [infographic]

You’ve done your research. You have a clear business plan. You know who your targeted clients are and you’ve even been properly versed on your social media etiquette to know how you’re going to pitch a projected image on each website. All you need now is to go viral.

It’ll happen. Viral videos … Read more…

5 Tips for Managing Your Content Marketing Strategy

More and more businesses are employing content creation and marketing methodology for increasing their audience. But churning out high-quality, engaging content with unfailing regularity requires proper planning and scheduling. A content marketing strategy helps a business attract, convert,Read more…

6 Tips for Building a Successful Content Marketing Plan

Content Marketing

Like it or not, content marketing is here to stay. That is, as long as online marketing is dictated by search engines.

The past few years have seen several significant changes made by search engines (particularly Google) that have affected how online marketing is done. The most important of which is … Read more…

How to Optimize Your Social Media Content

Last week, we shared with you the results of the Online Marketing Institute, Forrester Research, and Business Marketing Association Content Marketing Survey, indicating that B2B content marketing has a long way to go.

Today, we are diving deeper into the content marketing debate with an interview… Read more…

Infographic: How to Launch a Successful Meme Campaign

Memes are a marketing marvel when you get a hit on your hands, as they can make a lasting impression on your target audience and a good impression on your bottom line.

Memes come in all shapes and sizes and there are many examples of how they can take on a life of their own and spawn an almost endless wave of remixes.… Read more…

How to Fix the Content Marketing Problem with Big Data, Marketing Automation and Good Analytics

83% of marketers are clueless on the value of content marketing, latest research reveals.

The new content marketing research released from Forrester in partnership with the Online Marketing Institute and the Business Marketing Association reminds us all how far we have to go to be really effective… Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

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