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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Category: Content Marketing

The Secret Formula for the Perfect Viral Share [infographic]

You’ve done your research. You have a clear business plan. You know who your targeted clients are and you’ve even been properly versed on your social media etiquette to know how you’re going to pitch a projected image on each website. All you need now is to go viral.

It’ll happen. Viral videos … Read more…

5 Tips for Managing Your Content Marketing Strategy

More and more businesses are employing content creation and marketing methodology for increasing their audience. But churning out high-quality, engaging content with unfailing regularity requires proper planning and scheduling. A content marketing strategy helps a business attract, convert,Read more…

6 Tips for Building a Successful Content Marketing Plan

Content Marketing

Like it or not, content marketing is here to stay. That is, as long as online marketing is dictated by search engines.

The past few years have seen several significant changes made by search engines (particularly Google) that have affected how online marketing is done. The most important of which is … Read more…

How to Optimize Your Social Media Content

Last week, we shared with you the results of the Online Marketing Institute, Forrester Research, and Business Marketing Association Content Marketing Survey, indicating that B2B content marketing has a long way to go.

Today, we are diving deeper into the content marketing debate with an interview… Read more…

Infographic: How to Launch a Successful Meme Campaign

Memes are a marketing marvel when you get a hit on your hands, as they can make a lasting impression on your target audience and a good impression on your bottom line.

Memes come in all shapes and sizes and there are many examples of how they can take on a life of their own and spawn an almost endless wave of remixes.… Read more…

How to Fix the Content Marketing Problem with Big Data, Marketing Automation and Good Analytics

83% of marketers are clueless on the value of content marketing, latest research reveals.

The new content marketing research released from Forrester in partnership with the Online Marketing Institute and the Business Marketing Association reminds us all how far we have to go to be really effective… Read more…

Survey Results Revealed: Are B2B Marketers As Mature As They Think?

When it comes to B2B Content Marketing, the bad news is a skills gap is emerging as most senior marketers are far behind in the effort to produce content that engages buyers. The good news is, we can only go up from here.

In a recent content marketing benchmark study, the Online Marketing Institute, teamed… Read more…

5 Tips for Content Marketing + Social Media Success

Friday can be the perfect day to take time to reflect on the past week and make some plans for the next. But, since we know this time isn’t always readily available, we’ve compiled the top 5 actionable tips you can take from one of the Online Marketing Institute’s latest featured classes, … Read more…

How to Build a Super-Organized Content Calendar

More and more brands are taking on content marketing as part of their strategy, but like any marketing tactic, it needs to be well organized. Marketing campaigns revolve around launch dates and flight schedules, but content marketing is different. It’s not a campaign. It’s not “one… Read more…

Blogging: An On-Page SEO Checklist

The structure of a blog, as well as the content, is key to making it work in SEO terms. Even the most engaging and well-written blogs can get lost in the vortex of the digital world without the essential SEO markers to ensure that they end up in the right place and reach their full potential. Below is a guideRead more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco