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OMI Blog - Digital marketing leaders share their insight on online marketing trends to keep you informed. Moderated by the Online Marketing Institute.

Category: Content Marketing

How to Optimize Your Social Media Content

Last week, we shared with you the results of the Online Marketing Institute, Forrester Research, and Business Marketing Association Content Marketing Survey, indicating that B2B content marketing has a long way to go.

Today, we are diving deeper into the content marketing debate with an interview… Read more…

Infographic: How to Launch a Successful Meme Campaign

Memes are a marketing marvel when you get a hit on your hands, as they can make a lasting impression on your target audience and a good impression on your bottom line.

Memes come in all shapes and sizes and there are many examples of how they can take on a life of their own and spawn an almost endless wave of remixes.… Read more…

How to Fix the Content Marketing Problem with Big Data, Marketing Automation and Good Analytics

83% of marketers are clueless on the value of content marketing, latest research reveals.

The new content marketing research released from Forrester in partnership with the Online Marketing Institute and the Business Marketing Association reminds us all how far we have to go to be really effective… Read more…

Survey Results Revealed: Are B2B Marketers As Mature As They Think?

When it comes to B2B Content Marketing, the bad news is a skills gap is emerging as most senior marketers are far behind in the effort to produce content that engages buyers. The good news is, we can only go up from here.

In a recent content marketing benchmark study, the Online Marketing Institute, teamed… Read more…

5 Tips for Content Marketing + Social Media Success

Friday can be the perfect day to take time to reflect on the past week and make some plans for the next. But, since we know this time isn’t always readily available, we’ve compiled the top 5 actionable tips you can take from one of the Online Marketing Institute’s latest featured classes, … Read more…

How to Build a Super-Organized Content Calendar

More and more brands are taking on content marketing as part of their strategy, but like any marketing tactic, it needs to be well organized. Marketing campaigns revolve around launch dates and flight schedules, but content marketing is different. It’s not a campaign. It’s not “one… Read more…

Blogging: An On-Page SEO Checklist

The structure of a blog, as well as the content, is key to making it work in SEO terms. Even the most engaging and well-written blogs can get lost in the vortex of the digital world without the essential SEO markers to ensure that they end up in the right place and reach their full potential. Below is a guideRead more…

What You Never Knew About Repeat Customers (and What to Do Now)

A user who buys from your site once is a first-time customer. When this first-time customer comes to your site for a second time and makes a purchase, she becomes a returning customer. And if she comes back over and over again to buy from you, she is termed a repeat customer – the bee’s knees of all customers!Read more…

Three Steps to an ‘Unbound’ Content Marketing Strategy

Inbound or outbound marketing? It comes up in almost every campaign kick-off or strategy brainstorm. But it’s the wrong question at the wrong time. The lines between inbound and outbound marketing are increasingly blurred – it’s not an either/or decision. And to reach your audience… Read more…

How Do You Spell Video S-U-C-C-E-S-S? Focus on All Parts of the Equation

Success is a nebulous word. One person’s success is another person’s failure. In order to attain it, you first have to define it. That advanced defining should be the first step, but instead it is often the vital missing step.

Before you create that great, engaging video content and then set about… Read more…

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OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to create new winning digital marketing strategies. The training was a really great turning point for us.

LaSandra Brill

Senior Manager of Global Social Media
Cisco