5 Metrics to Measure Your Influencer Marketing Performance

While content is considered "the king" when it comes to engagement and brand awareness, influencer marketing is quickly becoming

content marketing, digital advertising, Other

June 8, 2018 byRobert Katai

Chief Marketing Officer: The Most Challenging And Rewarding Role

Editor's Note: Josh R Jackson is a contributing editor at BestMarketingDegrees.org. To complement our upcoming webinar with former McD

chief marketing officer, CMO, webinar

January 16, 2018 byJosh Jackson

10 Tips to Start a Career in Digital Marketing

Editor's Note: Jane Hurst is a business writer and regular OMI contributor. Today, she joins us to discuss how you can start a career

career, certification, online presence, social media

November 29, 2017 byJane Hurst

Twenty Measurement Insights from a Career in Marketing: Part 3

Editor’s Note: Kent Lewis is the president of digital marketing agency Anvil Media Inc. Today he joins us to continue a series of measureme

marketing career, measurement insights, relational data

July 11, 2017 byKent Lewis

Strengthen your online brand with a memorable logo

According to Internet Live Stats, there are more than 1 billion sites on the internet today. So how do you make your online brand stand out

brand identity, graphic design, logo, visual branding

January 24, 2017 byDarcy Grabenstein

How to Maximize Your Blog and Work Smarter, Not Harder

How to Maximize Your Blog and Work Smarter, Not Harder Reduce, reuse, recycle. You’ve heard the mantra, only now it doesn’t just apply to sa

blog optimization, blog tips, blogging, digital, digital marketing, maximize your blog

September 23, 2016 byJeremy Durant

Over 90% of Companies Lack Digital Skills – And What You Can Do About It

What is the digital talent gap? According to a study done by Capgemini Consulting in conjunction with MIT Center for Digital Business, they

digidigital marketing

January 19, 2016 byRichard

The One Thing Marketers Must Do Before Diving Into Email Marketing

Image source Want to know what the Obama pic is all about? You'll have to read to the bottom to find out... Contrary to what some say,

January 4, 2016 byRichard

5 Real-Life Reasons for Agency Decay

A look at why we may lose deals, talent, and our very own soul after years of being in the agency world. At a recent visit to the dentist, h

agency, eLearning, leadership, talent

May 26, 2015 byAaron Kahlow